Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. But the basic concept is the same: Don’t just answer the primary question implicit in the query. Answer all the questions in all the related queries. This was not a popular statement among marketers, who want to tell stories and preach brand value.

SEO 217
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Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be.

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Are Employers Ready for the Connected Generation?

Biznology

Photo credit: Wikipedia. ” Given that psychology still struggles to explain exactly how our personal identities function, it’s not surprising that documenting such information in a computable form is slow to emerge. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. Populate your website with white papers, research reports, videos, how-to guides, technical documents, archived webinars, all written in objective, non-salesy language, to help educate buyers and help influence them toward your solution. Be sure to title the documents with plenty of keywords.

B to B 80
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Implement the powerful CloudFlare CDN for free today

Biznology

CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia. for free.

Lock-In 80
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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. While you’re chatting with members of your community, you can share videos, search for documents, and present slideshows. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups.

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The Internet of Things (IoT): when everything is “a thing”

Biznology

Early websites, email, and document repositories all relied on a snapshot pattern: you freeze the world still and keep it like that for a while, until the next update comes. It seems rare these days to go through any newsfeed on technology without seeing “the Internet of Things” (IoT) mentioned a few times.

Gartner 80