You’re doing SEO wrong: it’s all about authority
Biznology
JUNE 8, 2018
In the book I said you should be the Wikipedia of your most important topics. But the basic concept is the same: Don’t just answer the primary question implicit in the query. Answer all the questions in all the related queries. This was not a popular statement among marketers, who want to tell stories and preach brand value.
Let's personalize your content