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PR Insights – Threads vs Twitter: Unleashing the Power of Conversations for B2B Marketers

Champion Communications

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

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FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

Martech

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” According to the FTC, “Twitter induced people to provide their phone numbers and email addresses by claiming that the company’s purpose was, for example, to ‘Safeguard your account.’

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Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. Document sharing available via direct link or embed.

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6 B2B Influencers You Should Be Following On Twitter

Rev

Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? That’s where Twitter comes in. That’s where Twitter comes in. Twitter is more than just a place to inject your random B2B thoughts at lunch time.

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How B2B brands approach Twitter

Savanta

Sketching and documenting the different species I see. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Gain a Klout score above 44 and you’re out-performing half of these Twitter accounts.

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How to Conduct a Twitter Audit of Your Account in Under 20 Minutes

Hubspot

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.