Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. We even include a free template to help you evaluate vendors! Who will access your email automation tool and why?

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. 6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? These builders offer a user-friendly interface with customizable templates and network integrations.

Paid Search Agency 97

Paid Search Agency Marketing AI Work Management Marketing Management 97

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? Glad you asked.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Social Media 138

Social Media Paid Search Agency Media Guidelines 138

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Broadly speaking, there are eight categories of marketing tools. Storage, including document management, customer relationship management (CRM), and content management system (CMS).

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Content Standard

DECEMBER 17, 2018

For your content marketing to truly shine and deliver a meaningful impact, it must be guided by intentional, clear strategy. Documenting a content marketing strategy is key to your success. Putting your strategy in writing makes it much more likely that you will accomplish your goals. .”

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Hubspot

NOVEMBER 19, 2020

However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. How to Create a Market Development Strategy. Featured Tool: HubSpot Buyer Persona Templates. Download These Templates. Download These Templates.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Know exactly what you need? Explain your "why" with an executive summary.

Template 69

Template CMS Development Examples Marketing Proposals 69

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

BenchmarkONE

OCTOBER 27, 2021

I’m sure you’ve found yourself filling the shoes of a graphic designer, writer, editor, and social media strategist (just to name a few). Learning new skills while trying to accomplish your K12 email marketing strategy and manage your school contact list can be pretty daunting. . BenchmarkONE K12 Edition.

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Allocation 82

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. In other words, you can’t fly by the seat of your pants – you need a strategy. What is a Content Strategy? Content marketing isn’t what it used to be.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona? The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Pam Didner

MARCH 17, 2021

Use SEO tools to understand your competitors’ domain authority, types of keywords they tend to use, types of content they create, and content ranking. Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Anyword

JANUARY 21, 2022

After all, there are hundreds of different tools out there designed to make content creation easier. But before we get into the tools and platforms to try out, let’s first talk about why content marketing is so important in today’s digital world. One way you can do all of these things is by using one or more content marketing tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media 123

Social Media Social Marketing Campaigns Planning 123

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. However, we all know your strategy needs to adapt to your customer’s preferences. The best free email marketing tools you can use to grow your business. Image Source.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday 9) TagOn - TagOn is a unique marketing and lead generation tool that allows you to drive traffic, generate leads and sales from any links that you share.

Enterprise Management 259

Enterprise Management Marketing Automation Services Work Management Marketing Management 259

ClearVoice

OCTOBER 30, 2023

In this comprehensive guide, we’ll cover the challenges to increasing your team’s impact, the benefits of optimizing your team, and tools you can use. Then, we’ll discuss some automation strategies for streamlining and collaboration strategies for effective communication. Reduced time to market A streamlined team is a fast team.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Remember, use what you will use.

Ad Building 65

Ad Building Tips Content Social Media 65

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Enhance customer communication.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Webbiquity

JANUARY 23, 2018

You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. Project management tools also come with pre-built PM templates which you can use out of the box or customize them to fit the specific goals and objectives of your projects. Tools to consider: Zoho Projects.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. Here’s what’s often included: Sales strategies and tactics This section is the heart of the playbook.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Eric Mower + Associates

MAY 15, 2019

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. Unfold for streamlined templates. ” Brand voice guidelines.

Social Media 62

Social Media Media Guidelines Storytelling 62

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

Hubspot

OCTOBER 22, 2020

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. Let’s say a junior social media strategist is searching for a new social media management software for their entire team.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. What Is Personal Branding?

Social Media 82

Social Media Personalization Brand Identity Branding 82

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Marketing Insider Group

SEPTEMBER 28, 2021

Setting goals for your digital marketing efforts is a key part of your strategy. Increasing your followers on social media, which may introduce your brand to others that don’t know about it. Most digital marketing teams have various tools, such as a content marketing platform, automation system, CRM, and SEO solution.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI).

Content 80

Content Work Management Ad Frequency Marketing Management 80

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 332

Template Marketing & Strategy Marketing Strategy Content Marketing 332

ClearVoice

FEBRUARY 5, 2024

Understanding AI and Automation in Content Creation Combining AI’s cognitive capabilities and automation’s efficiency allows for scalable, seamless, and dynamic strategies for content outsourcing. AI tools like ChatGPT-4 by OpenAI allow users to generate human-like, diverse, and engaging content. Content distribution automation.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

ConvertKit

JUNE 21, 2021

The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). The opportunity to get product feedback.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates.

Examples 90

Examples Touchpoints Budget Programs Paid Search Agency 90

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Hubspot

MARCH 26, 2020

Regardless of whether we're copywriters, social media managers, videographers, or web designers, data is key to helping us determine which projects are successful, which strategies might require more of a budget, and which tactics we need to leave behind. So, we created a template for these reports that didn’t change each month.

Marketing AI 79

Marketing AI Budget Programs Work Management Tools 79