Everything Technology Marketing

DECEMBER 7, 2009

Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”.

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Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

NOVEMBER 14, 2009

Enabling the sales team for success 9. These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

FEBRUARY 19, 2011

Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement. This is only one example of how you can use social media to drive lead generation.

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Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100