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Marketers 414% More Likely to See Success with a Documented Marketing Strategy

KoMarketing Associates

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Only 17% of respondents claimed that their entire marketing strategy is documented, but 47% stated that portions of it are at least documented.

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Google Updates Product Structured Data Documentation via @sejournal, @martinibuster

Search Engine Journal

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Why Document Your Industrial Marketing Strategy? Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results.

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How to Create Effective, High-Impact Product Documentation

DivvyHQ

Many corporations have a dedicated team of technical writers to handle product documentation. However, a siloed team may not produce the type of copy that connects with your products’ users. The product content development process should be collaborative between both technical and customer-centric content producers.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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Securing Content, Documents, Information and Data

Biznology

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? We’ve all been there. An email meant for one person goes to a group. Keeping it All Working.

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. Manufacturing Marketers and Content Marketing.