Demand Gen Experts Should Ask, 'How's Your Steak?'
Smashmouth Marketing
FEBRUARY 11, 2022
This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. Are conversion events being documented properly? Are lead rejections being used to refine the process? How often are your leads under-cooked? will keep you all in line. Set goals for your sales team too.
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