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It’s time to say goodbye to your email open rate

Martech

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. As good practice for the future, it’s helpful to keep documentation of all automations.

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IAB Tech Lab launches first clean room standards

Martech

The goal is to enable secure, purpose-limited and privacy-protected data collaboration no matter who uses which technology provider and to do so while minimizing data movement.” This document outlines baseline expectations for DCRs. DCR Guidance and Recommended Practices.

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How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. At Litmus Live 2021, Jay Oram spoke about using an external CSS to change an image in an email by having the image be a background image , then updating the external CSS document.

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Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A

Litmus

But we’re not done with it—it’s one of those things that’s a living, breathing document and it’ll continue helping us be more flexible and agile. What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? And a lot of that is in your testing.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation? Again no, and there are two overwhelming reasons. Of those surveyed, 59% said expanding automation was a priority for 2021.

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Building Trust Requires Innovation

Customer Experience Matrix

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use. That’s very different attitude from the U.S.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

The man opened the package and scanned the top document. “I Giovanni took a closer look at the documents. Looks like you’ve come from a place where anything goes, privacy-wise. They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive?

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