Marketing Insider Group

JANUARY 11, 2023

When you’re only selling your products on one channel—usually your own website—it’s much easier to control and keep track of the messages and branding you’re using to compel people to buy. For example, see this requirements and best practices document from Amazon. It helps sellers understand how to create product detail pages.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Martech

DECEMBER 6, 2023

Company dynamics, product needs and personalities involved change year over year. Product features and capabilities — along with pricing — can change based on the vendor’s company goals, financial needs and other factors you may not be privy to. Product details with pricing explanations.

Work Management 111

Work Management Marketing Management Vendors Lead Scoring 111

Salesforce Marketing Cloud

JANUARY 8, 2024

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. Price and payment schedule: Be transparent with your pricing.

Process 110

Process Practices Terms and Conditions Work Management 110

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Zoominfo

MARCH 10, 2021

Each model considers price and complexity—more complex services have a higher price than less complex services. This is also known as the higher-volume, lower-price method. Customers may expect to sign contracts, receive periodic updates, comprehensive documentation, and access to service reps when problems arise.

Paid Search Agency 162

Paid Search Agency Companies Startups Pricing 162

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100

TrustRadius Marketing

JANUARY 24, 2023

This will save time and frustration, leading to a happier and more productive workforce. TrScore Starting Price Top Pro Top Con Keeper 8.7 user/month Customizable, feature-rich enterprise tier Less transparent (and likely more expensive) pricing for add-ons LastPass 8.8 $4/user/month

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Business 98

Martech

FEBRUARY 20, 2024

The wrong product image. These two comparatively small changes can make you less prone to errors: Document your deployment process. Document your process and identify your last-mile steps. But you don’t have to make a big production out of it. A typo in the subject line. The wrong copy in a call-to-action button.

Email Marketing 122

Email Marketing Planning Work Management Paid Search Agency 122

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. But there could be serious dangers lurking under the surface of generative AI.

Digital Asset Management 111

Digital Asset Management Work Management Marketing AI Marketing Management 111

Martech

MARCH 12, 2024

And this spot shows how Background Remover is used for video production. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. The campaign uses a recurring cast of characters to personify certain tools, including collaborative whiteboards, social media posts and document tools.

Marketing AI 119

Marketing AI Tools Enterprise Management B2B 119

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Navigate the Channel

NOVEMBER 6, 2023

For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Convert

MAY 16, 2022

So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. ” Split testing your product pages is how you can discover the exact changes that work for your unique store, offering, and audience. Why Focus on Your Shopify Product Page?

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Vision Edge Marketing

OCTOBER 23, 2023

Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no compelling reason to choose their company rather than their competitors. Let’s be sure we’re on the same page about what positioning is and isn’t.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Rev

NOVEMBER 8, 2023

This helps you identify any weaknesses in your sales funnel , product features, customer service, pricing structure and more. For example, maybe lost deals were due to competitive pricing or an inability to deliver on key customer demands. From there, you can use this data to create better strategies for winning business.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Not only does it help you effectively communicate your value proposition and product offering, but it also helps bring customers closer to you. It’s not enough to have market fit.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 85

Google Lead Ranking Lead Scoring Paid Search Agency 85

Hubspot

MARCH 5, 2021

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.

RFP 98

RFP Terms and Conditions Vendors Template 98

Blue Flame Thinking

MARCH 13, 2023

Your custodian may provide much of your data, such as pricing, holdings, and performance. Each product type may have its own data requirements. Create a mapping document. Revisit the mapping document to ensure everything is aligned. Determine which data points will be shown. Keep asking questions. Get clarification.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Salesforce Marketing Cloud

MARCH 15, 2024

Outline what works well and document areas or processes that could use improvements. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together. These shorter calls translate to increased productivity for service agents, who can use those time savings to assist more customers.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Hubspot

MAY 11, 2018

Price: It’s free to create a project on Kickstarter, but if it’s successfully funded, Kickstarter applies a 5% fee to collected funds. Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. Price: Indiegogo charges a 5% platform fee for all projects. Price: Donors pay your processing fees.

Product 85

Product Business Best Practices Startups 85

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Product/Service-specific. The details and benefits of a new product, feature set, or service being complex or difficult to describe.

Template 103

Template Case Studies Case Study Stats 103

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. Are you struggling to convert free users into paid ones?

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Valasys

JANUARY 2, 2024

This augments the productivity of HR professionals for value-added projects crucial to the business and workforce. Benefits of HR Software Augmented Efficiency: By automating prime HR activities like hiring, onboarding, payroll processing, time and attendance tracking, etc., HR software reduces the administrative burden on HR leaders.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Salesforce is increasing pricing, opening the door to migrate to HubSpot for the same functionality at a lower price. Dig deeper with a mapping document. Take CRMs, for instance.

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

SocialPilot

FEBRUARY 1, 2024

While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. I personally get convinced by my favorite micro-influencers every other day to try new products and services. Let’s take an example to understand it.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Optinmonster

FEBRUARY 15, 2024

Welcome Beacon to the OptinMonster Family I’m proud and excited to share that we’ve acquired the world’s best lead magnet creator, Beacon.by , as part of the OptinMonster family of products. We think every small business deserves access to the same powerful lead generation tools that giant corporations use, but at a price you can afford.

Small Business Marketing 96

Small Business Marketing Marketing Qualified Leads Leads Lead 96

TrustRadius Marketing

JULY 10, 2022

Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. We’ll break down the most important LMS features for enterprises, as well as evaluate some of the most popular LMS products. Product trScore Pros Cons SAP Litmos 8.4/10 SAP Litmos.

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98

Golden Spiral

MARCH 27, 2017

To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. They had a SaaS product that had already been on the market for several years, and they are in process of rolling out a totally redesigned product several months from now.

Template 48

Template Product Ad Building B2B 48

Martech

JULY 12, 2022

number of products purchased, average order value, etc.), These quantitative and qualitative measures are defined as customers move through their journey with your brand — from awareness of your product/service through consideration, product purchase, repurchase, and even joining your loyalty program. .

Customer Satisfaction 111

Customer Satisfaction Advertising Agencies Touchpoints Paid Search Agency 111