Biznology

NOVEMBER 18, 2021

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? We’ve all been there. An email meant for one person goes to a group.

Content 104

Content Enterprise Management Privacy Training 104

Content Marketing Institute

SEPTEMBER 22, 2021

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

Content Marketing 129

Content Marketing Planning Content Differentiation 129

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The results found that the majority of marketers (48 percent) have a documented strategy. The results found that the majority of marketers (48 percent) have a documented strategy.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

DivvyHQ

JULY 30, 2021

Many corporations have a dedicated team of technical writers to handle product documentation. However, a siloed team may not produce the type of copy that connects with your products’ users. The product content development process should be collaborative between both technical and customer-centric content producers.

Product 103

Product Effectiveness Practices Process 103

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ActiveDEMAND

MAY 18, 2022

A measurement plan is a marketing document created to help define how marketing KPIs will be measured. The document should be created after KPIs are already established but you might just stumble across some new ones as you build the measurement plan. Sample Senior Living Measurement Plan. Meeting 2: Sales.

Planning 80

Planning Sample PPC Marketing & Strategy 80

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions.

Planning 144

Planning Guidelines Content Tactics 144

ANNUITAS

AUGUST 4, 2020

This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. The starting point in developing a Strategic Demand Marketing Plan is what we refer to at ANNUITAS as ‘context analysis.’ The Insight Phase.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

The Daily Egg

APRIL 22, 2021

While a business plan deals with the large picture, such as product development, product identity, and market analysis, a sales plan focuses on its day-to-day operations. Startups are particularly notorious for neglecting this critical document, choosing instead to tackle problems as they arise.

Planning 112

Planning Startups Analysis Ads 112

KoMarketing Associates

OCTOBER 1, 2015

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

ClearVoice

DECEMBER 18, 2020

article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself. Instant recap : Create an easily sharable document (Google Doc works best for this) and use it as your weekly template.

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

BrandMaker Blog

APRIL 26, 2022

He has a unique background that spans across strategic planning and processes to insights and technology. Marc, who meticulously documents CMO trends over the years, noticed a changing of the guard over the…. We were excited to catch up with Marc McNabb, vice president of marketing operations and strategy at Hyland.

Planning 82

Planning Demand Campaigns CMO 82

The Point

MARCH 22, 2024

Quantify, if possible (“3 mistakes to avoid”, “6 point plan”). They read like an internal creative brief or planning document. Yes, it’s a cliché. But it works because it conveys something concrete vs. vague and general.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

B2B Marketing Directions

SEPTEMBER 3, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in smaller companies tends to be less formal. Mission occupies this pivotal position for two reasons.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Vision Edge Marketing

OCTOBER 10, 2023

said all their processes are modeled and documented, with most organizations admitting that less than 25% of their processes were modeled and documented. It involves visualizing and documenting each step of a process, from initiation to completion, in a clear and concise manner. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Certainly, it’s important to put basic planning documents, like these, into place. Let’s take a look at each document to see what I mean.

Planning 139

Planning Marketing Websites Guidelines Design 139

Act-On

NOVEMBER 6, 2018

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. It's not too late to create one.

Planning 104

Planning Marketing Plans Marketing & Strategy Marketing 104

SmartBug Media

DECEMBER 7, 2020

If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. If the systems have documentation, gather that for use in later phases. Quality Assurance and User Acceptance.

Planning 94

Planning Data Hygiene Design Rules 94

Hubspot

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. But … what exactly is a business plan? What is a Business Plan?

Template 101

Template Planning Business Startups 101

Litmus

JANUARY 7, 2022

In other words, having a thorough plan of action helps you work smarter (and not harder). 69% of top-performing B2B content teams have a documented strategy. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan.

Planning 71

Planning Template Marketing Plans SWOT 71

Martech

JUNE 23, 2022

The traditional annual marketing plan is a waterfall approach that does not support fast experiments. In today’s martech world, we cannot afford to be constrained with an annual marketing plan — and the good news is that we don’t have to be. Keep your plan short in time and scope. And that’s okay.

Planning 91

Planning Marketing Plans Process SWOT 91

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. Document sharing available via direct link or embed.

Stats 100

Stats Social Media Link Building Network Marketing 100

Marketing Insider Group

MARCH 18, 2024

Detailed Planning of Subsections Now, let’s zoom in on those subheadings. Detailed planning of your subsections turns your outline from a skeleton into a fully fleshed-out creature. The more detailed your planning, the easier the writing process will be. This is where the magic happens. Have I covered all the bases?

SERP 247

SERP Keywords Eye-Tracking Planning 247

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. We understand. Show them with benefits. Stay tuned.

Planning 65

Planning Marketing Plans Product Ad Building 65

BOP Design

MARCH 30, 2021

When planning out your email marketing strategy, you need to start by understanding your audience (or email list) and by setting objectives. Calm their fears with documented use cases, customer testimonials, and whitepapers that walk through the process from start to finish. Read more: Top B2B email design trends of 2021.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. If any aspect of your demand generation plan doesn’t work accordingly, you will not be able to see the result that you need. These interactions have made us aware of the most common pitfalls that trouble every B2B marketer virtually who is creating a demand generation plan.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Kapost

JANUARY 24, 2017

That’s why it’s important to document your content marketing knowledge. Make sure that you’re always investing in steps forward, and make planning part of your routine. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog.

Planning 48

Planning Allocation Marketing Strategy Marketing & Strategy 48

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Establish a Plan. It is difficult to create videos without a detailed plan. Every video should be produced with clear and documented objectives in mind. Build Trust.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. And avoid making assumptions.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

KoMarketing Associates

OCTOBER 16, 2018

Now, 87 percent of marketers plan to increase the scale of contextual targeting and find new audiences altogether. However, there are documented ways that marketers can break through the noise and successfully grab their customers’ attention.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan? A list of goals.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year. 3) Content Mix Plan.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

B2B Marketing Traction

FEBRUARY 5, 2016

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. What are the elements of a good web site project plan? Web site plans are not foolproof.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 5, 2018

“A goal without a plan is just a wish.” ? The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. This document becomes the roadmap for your team. Some key elements of the strategy document are: Strategy. Antoine de Saint-Exupéry.

Planning 133

Planning Marketing Websites Enterprise Management Work Management 133

B2B Marketing Traction

SEPTEMBER 5, 2014

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts. So here is a roadmap for a successful marketing plan.

Planning 100

Planning B2B Marketing B2B Work Management 100