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FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

Martech

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” According to the FTC, “Twitter induced people to provide their phone numbers and email addresses by claiming that the company’s purpose was, for example, to ‘Safeguard your account.’

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Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Today, most of us operate our business and personal life online. Document sharing available via direct link or embed.

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How B2B brands approach Twitter

Savanta

Sketching and documenting the different species I see. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Just one in ten (12 per cent) are B-list Personalities (2,000 – 7,500). Noting their behaviours.

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How Will AI Shape Personalization in 2020?

Martech Advisor

AI-powered personalization can create a pool of loyal, engaged customers who keep returning to your brand. In this article, we discuss: What is AI personalization in marketing? Five ways in which AI can help you make personalization a priority. Personalization trends to remember, and examples from Swisscom and GAP.

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6 B2B Influencers You Should Be Following On Twitter

Rev

Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? That’s where Twitter comes in. That’s where Twitter comes in. Twitter is more than just a place to inject your random B2B thoughts at lunch time.

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Personal branding trends to tap into on social media

Sprout Social

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Don’t create.

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The 10 Funniest Parody Twitter Accounts to Follow Right Now

Hubspot

Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. Here are our top 10 funniest parody Twitter accounts we think you should start following today, along with some shining examples of their tongue-in-cheek Twitter brilliance. However, I'd personally take Central Sq.

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