LeadSloth
MARCH 8, 2010
You can follow coworkers, prospects, deals, documents but also 3rd party applications. But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes.
LeadSloth
FEBRUARY 17, 2010
It may take a while before potential clients are ready to buy or even want to talk to a sales person. This is already commonplace in office applications like Microsoft Office and Google Docs, where you can add notes in the documents themselves, rather than putting those in an email. Lead Nurturing.
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LeadSloth
FEBRUARY 20, 2012
If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. a link to documentation) while others can be high-commitment (e.g.
LeadSloth
JANUARY 12, 2010
In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. Document the value of marketing for the executive leadership team. Christoper Doran, CMO, Manticore Technology ( @cdoran ).
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