Customer Experience Matrix

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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Identity resolution is on the border because responding to data subject requests (see next section) requires assembling all data belonging to the same person. Some privacy systems include identity resolution to make this possible, but others rely on external systems to provide a personal ID to use as a link. Data subject interactions.

Privacy 180
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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services. The man opened the package and scanned the top document. “I May I have this?

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Building Trust Requires Innovation

Customer Experience Matrix

Things like celebrity endorsements, solemn personal promises from the CEO, and references to company size or history carry little weight in a hyper-skeptical environment. But any falsehoods would quickly become apparent when a package or repair person didn’t arrive as expected, so they are ultimately self-validating.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers.

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Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

The only exceptions are customer profiles, segmentation, and content to support Web personalization. FatWire will allow much richer, more personalized and targeted Web site interactions. The announcement also included beta versions of tools for social engagement, online enrollment, and agent workspaces.

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NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

But I did still like their example of using behaviors to identify people who are likely to call customer support with a particular problem, and then preempting those calls with personalized messages about how to solve the problem. Everybody wins: the customer appreciates the proactive service, and company fields fewer phone calls.