80% of ‘Very Successful’ Content Marketers Have a Documented Strategy
KoMarketing Associates
APRIL 5, 2023
As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. However, many B2B marketers are still behind in terms of integrating personalization into their content plan.
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