The Effective Marketer

MAY 27, 2015

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. This is a lengthier document that analyses the competitor’s company, value proposition, marketing communications, technical aspects of the product, etc.

Work Management 100

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The Effective Marketer

JANUARY 17, 2012

Yep, content is King, but even kings have armies, a staff, and a whole bunch of other things in place to make sure everything works out. Rather than just an overview of things you’ve heard before, this guide is based in theory and logic and then followed up by simple things to do to start to see the steps work. Survey your customers.

Online Marketing 100

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The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. And not surprisingly, the judge dismissed it.

Gartner 100

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