Remove work

Sales Engine

article thumbnail

Outsourcing Expert B2B Content? Focus on Business Problems

Sales Engine

It requires re-working by in-house subject matter experts, and that defeats the purpose of outsourcing in the first place. So whether the prospect found you in an email, organic search, or social media—it doesn’t really matter. while showing that your brand understands customers’ pain.)

article thumbnail

Lead Nurturing: The Power of a Drumbeat

Sales Engine

And it works. Source: DemandGen Report ) On average, organizations that nurture their leads experience a 45 percent lift in lead generation ROI over those organizations that do not. This document is purely educational in tone. This strategy is called lead nurturing. Here’s how we do it for our clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are the building blocks of a lead generation strategy?

Sales Engine

Once you’ve built content that attracts interest, you can use all of the digital channels at your disposal: email, social media, organic search, and, if it’s in the budget, paid search. When we think about the early stage buyers (top of funnel), the content will primarily be videos, blogs, infographics, and long-form oriented content.

article thumbnail

What are the building blocks of a lead generation strategy?

Sales Engine

Once you’ve built content that attracts interest, you can use all of the digital channels at your disposal: email, social media, organic search, and, if it’s in the budget, paid search. When we think about the early stage buyers (top of funnel), the content will primarily be videos, blogs, infographics, and long-form oriented content.

article thumbnail

How to gain a competitive advantage through your content

Sales Engine

Following up on link clicks with "buy from me now" messages also doesn't work. From the vendor’s standpoint, we frequently get wrapped around the axle thinking about who found the lead, who did the most work, who had the most impact on the deal, who close the deal, etc.

article thumbnail

How to gain a competitive advantage through your content

Sales Engine

Following up on link clicks with "buy from me now" messages also doesn't work. From the vendor’s standpoint, we frequently get wrapped around the axle thinking about who found the lead, who did the most work, who had the most impact on the deal, who close the deal, etc.