Marketing Interactions

DECEMBER 26, 2016

37% have a documented content marketing strategy. 28% of B2B marketers describe their organization’s content marketing maturity as sophisticated/mature. The growth in content for most B2B organizations has resulted in a messy, chaotic, and often uninformed, haphazard production and publishing efforts. Collaboration.

Lead Ranking 72

Lead Ranking Lead Scoring B2B Marketing Planning 72

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. Internal interviews are valuable as a baseline for how your organization perceives and understands your buyers and customers.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy 74

Marketing Interactions

MAY 23, 2018

I work with a lot of B2B marketing teams that are pressured to do more with less. A C-level conversation about marketing must relate to how the work of marketing helps the company to reach its objectives and revenue goals. But blindly doing so doesn’t support the long-term strategy of your marketing organization. Key Takeaways.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118