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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

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Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. Manufacturing Marketers and Content Marketing.

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Securing Content, Documents, Information and Data

Biznology

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? Keeping it All Working. We’ve all been there. Red-faced mea culpas ensue ….

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. Less stress.

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How to decide which generative AI tools fit your organization

Martech

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. It allows organizations to compare tools that optimize against tools that innovate.

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Does your organization need a marketing work management platform?

Martech

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.