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Customer Experience Matrix

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Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

consent status, purpose, person or organization using the data, and other variables. Security features in the privacy system are likely to work with corporate security systems in at least some areas, such as user access management. If general security systems are adequate, there may be no need for separate privacy security features.

Privacy 180
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Customer Worthy (The Book) Offers Methodology for Customer Experience Management

Customer Experience Matrix

The book explains how to use the Matrix to document contacts throughout the customer life cycle, allowing companies to systematically visualize, analyze, monetize, prioritize and ultimately optimize each interaction. Customer Worthy provides a good mix of inspiration, theory and practical examples.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. I'm sure plenty of other specialists exist as well. MindMatrix is one of them. Integrations with ACT! And Saleslogix are under development.

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DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

Data hygiene can be an issue if you are working with a data set that is new to your organization. Pros: • All data is easily understood and documented in a Metadata stack. Most data experts love to teach so the entire data IQ of you organization increases. Consistent Data – All data conforms to some industry standard.

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eglue Links Data to Improve Customer Interactions

Customer Experience Matrix

The point of this story—well, one point anyway—is that innovations which look sensible to outsiders often don’t get adopted because they don’t add enough value to an already well-run organization. (I Unfortunately, I haven’t seen this in reality. The cost is reasonable and implementation gets easier all the time.

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Chat-Based Development Changes the Build vs Buy Equation

Customer Experience Matrix

But you can safely bet that feature usage rates are similarly low through the organization.) But the AIs will quickly get better at working out those details for themselves, drawing on larger and more sophisticated information about how things should be done. These studies measure app usage, not feature usage.