ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. It’s going to take some work. If everyone is on board with the concept of buyer personas, the way organizations go about building them varies wildly. *This post first ran 9.29.15 via ANNUITAS.com. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. It’s going to take some work. If everyone is on board with the concept of personas, the way organizations go about building them varies wildly. Now, I’m not joining the persona naysayers (you know who you are).

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

ANNUITAS

DECEMBER 8, 2015

She explained to me that their organization was in dire need of a demand generation overhaul. The Creation of Less Content: According to Content Marketing Institute, the last three years have seen the majority of organizations increase both the amount of content created and amount of budget spent on content creation. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

ANNUITAS

OCTOBER 24, 2016

Develop and document your strategy first to make sure you are delivering what your buyer wants. The definition is “to work with internal and industry experts to co-create content for mutual value.” Reilly gave her advice on how to go from managing a few direct reports to running a whole organization? Give clear direction.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. It’s going to take some work. If everyone is on board with the concept of personas, the way organizations go about building them varies wildly. Now, I’m not joining the persona naysayers (you know who you are).

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

AUGUST 30, 2016

In these cases, it is better to recognize which data fields just don’t work and either fix them or remove them from the database. Many companies have heaps and heaps of data sitting in many different databases, spreadsheets, documents, and perhaps even on the backs of cocktail napkins. Make an Elementary Deduction, My Dear Watson-.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

AUGUST 25, 2016

Short, simple questions with a selection of clearly worded responses work best. If you are unsure if you should ask or measure something, ask if the data gathered would support the documented goals of the project. Also, keep the survey short to mitigate any survey-fatigue (something we will work on for our fourth survey in 2017).

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

ANNUITAS

MARCH 10, 2015

By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. Before we can think creatively about how we capture their attention and then keep it, we have to think differently about the role we, as marketers, have in our organizations. How do they train for their positions?

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

OCTOBER 24, 2016

Develop and document your strategy first to make sure you are delivering what your buyer wants. The definition is “to work with internal and industry experts to co-create content for mutual value.” Reilly gave her advice on how to go from managing a few direct reports to running a whole organization? Give clear direction.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

Develop and document your strategy first to make sure you are delivering what your buyer wants. The definition is “to work with internal and industry experts to co-create content for mutual value.” Reilly gave her advice on how to go from managing a few direct reports to running a whole organization? Give clear direction.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

MAY 29, 2014

Here are some points to note as you prepare your organization for CASL: Scope – CASL applies to all commercial electronic messages, which not only includes email, but also SMS, instant messages, and social media posts. CASL require explicit permission for opt-ins and a pre-checked box will not work.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

ANNUITAS

JANUARY 21, 2016

Sales certainly can certainly offer extremely valuable insight into optimizing buyer engagement, but in order to develop a truly effective, sustainable program, marketing must work alongside sales to create a demand generation program that will keep sales so busy they won’t have time to put in one-off requests. #3:

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

ANNUITAS

AUGUST 12, 2014

So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. We make a living from being able to describe value. Its becoming a media organization.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

SEPTEMBER 30, 2014

Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. Once you have documented and have these buyer insights, the real work begins: – Developing the Content Marketing Architecture that aligns to each step in the buyer’s journey.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

MARCH 27, 2014

Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. Once you have documented and have these buyer insights, the real work begins: - Developing the Content Marketing Architecture that aligns to each step in the buyer’s journey.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

FEBRUARY 11, 2014

So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. It’s becoming a media organization. I know that might sound weird coming from CMI – but it’s true.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

JULY 3, 2014

Some of the top barriers to technology success listed in the aforementioned ITSMA study are as follows: - 35% – inefficient process. - 58% – no strategy or plan, but rather cobbled together over time. - 66% – documented policies or governance for integration or interoperability.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

ANNUITAS

SEPTEMBER 4, 2014

When you have visibility, you know what content is being published across your organization, who is responsible for it, where it’s being published and when. Once complete, your team can work on archiving outdated content, and identifying what content you need to develop more of. Organize an Editorial Calendar. Register here.

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

ANNUITAS

NOVEMBER 15, 2016

It’s hard work. A lot of hard work, but worth the effort if you can do it. We scoured the web to find data, reports and relevant information on this unique group of marketers, however, we found most data skewed towards mid-size organizations or small business. That wasn’t going to work for us.

Customer Surveys 100

Customer Surveys Ad Building Peer-to-peer Demand Generation 100

ANNUITAS

FEBRUARY 12, 2013

While many organizations are taking some needed steps to improve their demand generation and value to the organization, these steps are incremental, not transformational. The marketing executives I get the privilege to meet with tell me the following: “Our organization is siloed. Buyer Centricity. The result? What is a campaign?

Demand 100

Demand Process Budget Programs Top of Funnel 100

ANNUITAS

DECEMBER 21, 2010

Organizations who want to improve the return on their marketing and sales investments need to first identify their ideal buyer profile. Most organizations will have multiple personas/profiles depending on multiple product sets and offerings. It’s truly understanding the buying journey of each persona to whom your organization sells.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100