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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans.

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3 considerations before leaving your martech vendor

Martech

Survey the organizations and partners you collaborate with to determine how the tool works for them. If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

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[Book Review] A Thought-Provoking Guide to Creating a Successful Content Marketing Strategy

B2B Marketing Directions

In the 2022 edition of the content marketing survey by the Content Marketing Institute and MarketingProfs, only 29% of the B2B respondents said their organization was extremely or very successful with content marketing. Only 19% of the "least successful" respondents said they had a documented strategy.

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Tips for Working Remotely From People Who Do it All the Time

Vidyard

They’ve all asked at least part of their workforce to work from home in light of the current health situation. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely. What is Remote Work? What Are Some Benefits of Working Remotely?

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The Vital First Step of Your Marketing Planning for 2024

B2B Marketing Directions

The planning process in large enterprises can be quite formal, and the output is often a lengthy document replete with spreadsheets containing budget details and financial projections. Every marketing organization in a for-profit company has a twofold mission, both aspects of which are linked to revenue growth.

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. It has evolved into a transformative force, from facilitating remote work to streaming entertainment.