Remove organic
article thumbnail

Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

article thumbnail

Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. Most respondents (40%) said that although they have a plan in place, it is not documented. Manufacturing Marketers and Content Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

article thumbnail

Adopting a Self-Service Sales Model in Your Organization

ANNUITAS

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Recall that buyers spend nearly 50% of their buying time researching independently.

article thumbnail

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Virtual Lab.

article thumbnail

Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. But here’s the rub.

Process 232
article thumbnail

Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 102