Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 105

Social Media Consulting Media Work Management 105

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. That’s why outsourcing social media is so common for brands big and small. This guide breaks down the benefits, challenges and key considerations for anyone on the fence about social media outsourcing. The biggest benefits of outsourcing social media.

Social Media 117

Social Media Paid Search Agency Advertising Agencies Media 117

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.

Social Media 116

Social Media Rules Media Guidelines 116

Savanta

FEBRUARY 1, 2012

Social media has become a bit of an obsession for me. Sketching and documenting the different species I see. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Just over one half of these B2B Super Brands have multiple Twitter accounts.

Twitter 120

Twitter Brand Identity Branding B2B 120

Rev

NOVEMBER 4, 2019

Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? That’s where Twitter comes in. That’s where Twitter comes in. Twitter is more than just a place to inject your random B2B thoughts at lunch time.

Twitter 60

Twitter B2B Word of Mouth B2B Marketing 60

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Twitter content is (very) brief, frequent, and great for driving website traffic.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

The Lead Agency

APRIL 29, 2020

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. The key – don’t get too comfortable.

Social Media 87

Social Media Social Marketing B2B Marketing Campaigns 87

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 143

Social Media Enterprise Management Work Management Marketing Management 143

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? How can social media monitoring benefit you? Feel free to DM us if we can assist.

Social Media 134

Social Media Brand Identity Branding Media 134

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days. .

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Because just as social media has evolved in recent years, so has the sales profession itself. Plus, only 24% of outbound sales emails are ever even opened.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. Social media marketing is constantly changing and growing.

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Social Media 52

Social Media Advertisements Advertising Media 52

Hubspot

FEBRUARY 5, 2018

Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. Here are our top 10 funniest parody Twitter accounts we think you should start following today, along with some shining examples of their tongue-in-cheek Twitter brilliance. Of course, we've got our favorites.

Twitter 75

Twitter Ad Frequency Barriers Internet Marketing 75

Sprout Social

AUGUST 9, 2019

They’re usually documented and can be accessed without too much fanfare. How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. Instead of walking up to the Twitter office every time you have a request, the API gives access to the program to return the profile page.

API 109

API Social Media Work Management Marketing Management 109

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing. What is GDPR, anyway? Good question!

Social Media 130

Social Media Social Marketing Privacy Policies Media 130

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 107

Social Media Media Budget Programs Response Rate 107

ClearVoice

JANUARY 30, 2019

Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are. Social media strategy challenges.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Webbiquity

JUNE 7, 2018

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Connect with Twitter. Image Source: eMarketer.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

MARCH 30, 2013

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. Why do you now feel the need to have four Twitter accounts?

Social Media 150

Social Media Media Social Networks Work Management 150

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Convince & Convert

MARCH 22, 2016

Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. LetGirlsLearn, #62MillionGirls, and #FLOTUS were are the forefront of Twitter and Instagram posts throughout the week: FILM. Total Mentions. POTUS in ATX. Spooky, right?

Social Media 96

Social Media Media Buzz Twitter 96

Marketing Insider Group

APRIL 22, 2021

Find the best-performing social media content across all platforms with BuzzSumo. This is a classic project management tool for managing tasks, integrating with other apps, scanning documents, clipping web info, and much more. These top social tools will help you grow your startup’s social media presence in 2021. Sprout Social.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. And that might end up becoming a Twitter thread.”.

Social Media 121

Social Media Twitter Curation Social Marketing 121

Sprout Social

SEPTEMBER 20, 2016

Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. How did you first get interested in social media? — B Squared Media (@HelloBSquared) September 6, 2016.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Social Media Ad Agencies 90