WriteSpark
FEBRUARY 18, 2009
Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. February 18, 2009 in Social Media | Permalink. .
WriteSpark
APRIL 18, 2018
Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?
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WriteSpark
APRIL 18, 2018
Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?
WriteSpark
DECEMBER 8, 2009
Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?
WriteSpark
JANUARY 19, 2010
Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.
WriteSpark
JULY 30, 2009
Social media. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. Technology B2B websites.
WriteSpark
APRIL 8, 2014
The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* If you go back to the writer who wrote the original document, the revisions will be easier and faster to complete than would be possible for a writer who is seeing this for the first time.
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