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Getting Closer to My Usability Ratings

Customer Experience Matrix

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. But they hide it well.) Sorry.) Sorry about the parentheses.)

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” I’m sure I forgot a few. Among other stuff.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. It's all about people, process and technology, in that order. Here’s the problem.