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Getting Closer to My Usability Ratings

Customer Experience Matrix

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To be wholly accurate, some of them do permit limited branching within each step. What I realized while writing my posts on Marketo and Genius.com is that you can’t view the individual campaigns in isolation. Sorry.) Sorry about the parentheses.)

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome! I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. In fact, 88% said Web sites were important in helping them decide what to buy. Feel free to chime in if I did. Alive and Kicking!

B2B Lead Management Market Heats Up

delicious b2bmarketing

Most recently, Marketo just announced their lead management solution. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. spent 25 years in the enterprise apps space, but its still about the people and process (best practices) and less about the SW products/tools.

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