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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

See how 300+ IT experts put real-time insights to work in our free research report. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome?

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3 considerations before leaving your martech vendor

Martech

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Survey the organizations and partners you collaborate with to determine how the tool works for them. Team members might talk the talk but not walk the walk.

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TikTok Creator Fund: How it works and what to expect

Sprout Social

We see a lot of questions surrounding the Creator Fund, how it works and whether it’s worth it to join. We see a lot of questions surrounding the Creator Fund, how it works and whether it’s worth it to join. The explosion of TikTok influencer marketing is well-documented. In this post, we’ll break it all down!

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A 5-step guide to retiring martech tools without disrupting operations

Martech

Regularly auditing your martech stack must be part of your organization’s process. If you work for a large organization and the tool has been in place for many years, this may be more difficult than it seems. Start talking to everyone and anyone in the organization who has a connection to the tool.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. For agents working on several cases all at once, contact center AI can be a real timesaver.

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Using slowed growth to build efficient marketing systems

Heinz Marketing

As a recession looms, organizations are now speaking less of scale and more of efficiency. Readers of my posts will recognize the common thread here: bureaucracy and scale must move in lock-step. By Tom Swanson , Engagement Manager at Heinz Marketing. How quickly priorities change. Make no mistake, this is a bummer.