Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Once you’ve accounted for every quirk and possible catastrophe from your list, you’re still not in the clear. Create a requirements document for new data. Catch it before it happens.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

FEBRUARY 20, 2024

These two comparatively small changes can make you less prone to errors: Document your deployment process. ” When I worked in retail email, I would ask someone from the direct mail team to go over my campaign emails, test them and look for errors. Document your process and identify your last-mile steps. Why direct mail?

Email Marketing 113

Email Marketing Planning Work Management Paid Search Agency 113

Martech

SEPTEMBER 12, 2023

The two-by-two matrix helps marketing leaders determine how generative AI tools work in their company’s processes, and whether the tools optimize existing functions or introduce entirely new processes in the organization. To help identify potential use cases for your organization, here is a list of six main generative AI categories.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Marketing Insider Group

MARCH 18, 2024

Reviewing the top SERPs gives you a blueprint of what works. For each subheading, list out the key points you want to cover. A recent survey found that 80% of the most successful content marketers have a documented strategy. Your outline is a living document, meant to evolve as your post takes shape.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Webbiquity

OCTOBER 22, 2021

This document should outline how often you plan to publish on each social media platform and the types of content to post. Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business. Create a social media marketing strategy.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

APRIL 3, 2024

And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Zoominfo

MARCH 24, 2021

Wait, are they working with bad data? Considering that 42% of sales reps feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. . Churn rate refers to the percentage of email subscribers who leave your list over a period of time.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. It’s not easy, but we put a list together to make it a little more manageable. Make automation work for you with customized drip campaigns for SMS and email.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. You deliver the lead magnet.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

Litmus

NOVEMBER 21, 2023

Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. Your goal is to maintain data encryption and access controls during the move, which means sensitive data shouldn’t hang out on your desktop in an unprotected document. Folder structure.

Process 89

Process CAN-SPAM Template Deliverability 89

Choozle

APRIL 9, 2024

We worked alongside employees who shared their experiences and perspectives, highlighting the impact of language on fostering inclusivity. While this list isn’t exhaustive, it highlights the types of language to be mindful of.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Contently

MARCH 16, 2023

What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution. A good content writer will produce work developed with well-defined goals. Document your workflow. Choose the right writer for the job.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

DECEMBER 6, 2023

Getting anyone to give you something you want when it may not benefit them takes work. If you can’t communicate its value, then it should be low on your priority list. Note : Do not share your detailed values list with the vendor. The items at the bottom of the list should be considered optional — but not a lost cause.

Work Management 104

Work Management Marketing Management Vendors Lead Scoring 104

Martech

DECEMBER 12, 2023

Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. Come up with your ideal wish list.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Martech

JANUARY 24, 2024

In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM. What manual work is involved in training your genAI? Dig deeper: Why we still need DAMs in our martech stack 2. I would think so.

Digital Asset Management 102

Digital Asset Management Work Management Marketing AI Marketing Management 102

Martech

APRIL 24, 2024

List each one of the marketing platforms you have (you can also use this approach for platforms you are considering). This document isn’t final; it’s meant to spark productive discussions among the various teams working with martech. Here are the columns: Marketing platform. Keep it simple.

Process 65

Process Top of Funnel Work Management Marketing Management 65

Salesforce Marketing Cloud

JANUARY 8, 2024

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. The price of the goods, services, or property to be sold: Be sure to break down all costs with a detailed, itemized list. Sales contracts are vital to completing any business transaction.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Carefully weigh the pros and cons of your tool against a list of competitive ones. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. Sales automation tools provide in-depth historical data to decide what’s working and what’s not.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SmartBug Media

NOVEMBER 3, 2023

Understanding Closed-Loop Reporting Closed-loop reporting is a feedback-driven methodology that connects marketing and sales teams, allowing them to work in harmony. You end up with a 360-degree view of the customer journey that helps you understand what works and what doesn't. Create a mapping document.

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Martech

APRIL 26, 2023

Create different Knowledge Bases to better serve different audiences Segment your knowledge base content more easily and securely using the new feature to create multiple Knowledge Bases for documentation. That process was difficult to maintain and often resulted in emails sent to contacts by mistake.

Knowledge Base 86

Knowledge Base Hubspot Validation Landing Pages 86

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. More importantly, does influencer marketing even work? My recent influencer marketing campaign is a testament to that. Did the efforts that Luke and I made benefit our brand in any way?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Salesforce Marketing Cloud

MAY 9, 2023

I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links. I also screenshot key slides from online training, documentation, and community resources to keep these fresh in my mind and all in one place.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. There’s more to it.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

JUNE 5, 2023

IT : “I need a requirements document.” If something doesn’t work the way they expected (or, let’s face it, sometimes it’s only a guess), they want to be able to change it. Generally, how databases work and the trade-offs between features, graphics, load speed and bandwidth. How apps work. Let’s test it.” Limit exceptions.

Effectiveness 90

Effectiveness Work Management Planning Marketing Management 90

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. As you’ll see, your opt-in format has important implications for list growth, subscriber engagement, and more.

Opt-in 59

Opt-in Opt-out CAN-SPAM Deliverability 59

Lead Forensics

MARCH 5, 2024

Streamline your call list If you are preparing a call list then ordering it logically, rather than alphabetically or similar, can help save you time by giving you a clear focus. Try sorting your list by industry and then by job title – or any other vertical you use to change your script. Stay in the same space.

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

Martech

NOVEMBER 16, 2023

For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point. Compiling a list of questions should not be a challenge. To maintain a list, use tools already available to you, like Google Docs or Word, Microsoft OneNote, a wiki like Confluence, or similar systems.

Work Management 83

Work Management Marketing Management Wiki Vendors 83

Lead Liaison

NOVEMBER 24, 2022

Many shows provide, either for purchase or as part of your registration, a list of attendees. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. People will often request documentation about your products or solutions. During the Show .

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. Hire your own developers, or outsource the work to a development shop. Building your own custom system.

Work Management 109

Work Management Marketing Management Budget Programs Software 109

Martech

AUGUST 15, 2023

Understand how to make search faster in your DAM Learn about document classification It is often said that the highest form of flattery is theft, but let’s call it “borrowing.” Look to groups that need to incorporate complex documents into simplified enterprise search, including: The librarians (Harvard has a wonderful guide to the subject ).

Digital Asset Management 67

Digital Asset Management Enterprise Management Work Management Marketing Management 67

Martech

JULY 28, 2023

As good practice for the future, it’s helpful to keep documentation of all automations. The more people you have working inside your marketing automation platform, the more important this exercise will be! The more people you have working inside your marketing automation platform, the more important this exercise will be!

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Outbound Engine

JULY 26, 2020

The ability to quickly locate all of the information, reminders, and documents you need is one of the biggest time-saving favors you can do for yourself. With that in mind, our super organized customer success team gathered a list of their favorite apps to keep you organized. No more sifting through excessive pages or cumbersome CRMs.

Organization 110

Organization Ideal Customer Profiles API Work Management 110

Brandfolder

JUNE 9, 2021

Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams….

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Tools 105

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

Work Management 78

Work Management Digital Asset Management Enterprise Management Marketing Management 78

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Employee engagement is a large use case for an online video platform, especially now that the majority of businesses are moving to a remote work environment. How to Write a Requirements Document.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155