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Make Any Small Business Unstoppable Using the Right Technology

Aberdeen

Internal Collaboration with Teams: According to recent Aberdeen research , 43% of small businesses using an internal social/collaboration tool ranked it as the number one IT solution that has the greatest value for their business, second only to 5G, which was ranked number one by 51% of small businesses.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Even internal teams have blind spots when it comes to customer research. We had no prioritization framework and we had no research being done except basic Google search[es]. He spent time learning from content creators on LinkedIn and what their approach was. And it paid off. John You’re surprised all the time.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” But first… A Brief Rant. Live Events Won’t Roar Back.

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10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. We had an editorial calendar for printed documents we managed in an Excel sheet. The unknown is a big scary monster. The point is: This was extremely messy.

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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10 Ways to Improve Your Editorial Calendar

Convince & Convert

There is a lot of research that goes into change, and there are several different theories. We had an editorial calendar for printed documents we managed in an Excel sheet. Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!).