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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Each member gets a Hushly library to store their downloaded documents and communications. Members can grant other people access to their library for collaboration.

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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

If she downloads a document but does not return to your site within a set time frame, an automatic email goes out asking her to review the document. Giving customers a platform on which they can regularly interact gives them a voice. According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

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Marketing Automation Trends for 2010

LeadSloth

Chris Frank , Director of Marketing, TreeHouse Interactive. Kevin Joyce , CMO, Market2Lead. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Document the value of marketing for the executive leadership team. Thought leadership? Demand Generation?

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Thanks again!