WebMarketCentral

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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

Socialcast is focused on using social dynamics to solve organization's internal information problems. The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work.

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. Printing it?

Spyware 20
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Off Topic: Stimulus Can Wait

WebMarketCentral

House has passed the economic stimulus package, officially known as the American Recovery and Reinvestment Act of 2009 (that's a link to the full 647-page PDF document, which isn't as easy to find as you might think). last evening) to examine the legislation, comment, and then act in a thoughtful and informed manner.

Act-On 20
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ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." It's almost like Second Life for trade shows.

Webcast 20
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The 9 Must-Have Qualities of a User-Focused B2B Website Design

WebMarketCentral

Are the paths to information clear? To improve the online brand experience, top firms should document their users' goals, clearly define their brand attributes, and map relevant attributes to the right target users.” Website user goals Do the changes help users accomplish their goals on the site quickly and easily?

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Two More Social Media Sites to Check Out

WebMarketCentral

In this case, yes—Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share documents and photos, create lists, arrange events and start or contribute to message threads.

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ingage: Newsletter Marketing with a Twist

WebMarketCentral

The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. This tool produces interactive documents that look and act like printed publications, with page-flipping and multiple methods of navigation.