Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

SmarkLabs

FEBRUARY 24, 2020

Did you know that less than a quarter of HubSpot users leverage the full potential of the CMS? It’s certainly understandable—HubSpot is a choose-your-own-adventure of epic proportions. Not everyone has the time to complete all of the relevant HubSpot Academy courses (though we highly suggest them if you do!) Image: HubSpot.

Hubspot 52

Hubspot Features Marketing Strategy Marketing & Strategy 52

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

ClearVoice

APRIL 5, 2024

You will also be able to answer the following questions: Which content is generating the most traffic? Document and update your new content marketing strategy. A content audit will tell you exactly what needs fixing and what doesn’t. Which content is the most popular and most read among my audience?

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Only B2B

NOVEMBER 27, 2019

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Navigate the Channel

MAY 19, 2023

In a survey from 2020, the Content Marketing Institute revealed even bleaker numbers, including 69% of B2B marketers have a documented content marketing strategy, but only 42% of B2B companies consider themselves in the “sophisticated” or “mature” phase of content marketing. What information do they want? What are they not interested in?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. Graphic: HubSpot. Set your goals further up the funnel until you get to website traffic. Check out ? Marketing Qualified Lead ? Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 9) TagOn - TagOn is a unique marketing and lead generation tool that allows you to drive traffic, generate leads and sales from any links that you share. With Document360, you can create rich documentation and knowledge base for your offerings (both internal and external) with ease. Deal - Buy cux.io

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Webbiquity

JUNE 15, 2021

This could include a one-month plan for things to do before launching a new eCommerce business, developing a documented blogging plan, or even strategizing marketing activities for a specific business. HubSpot does a great job with its marketing-oriented workbooks. The potential is endless. Worksheets.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Hubspot

FEBRUARY 26, 2019

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona. That's where your blog comes into play.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Keyword or campaign-level granularity can help identify valuable traffic drivers. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Only B2B

MARCH 15, 2018

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Specifically: Translate ABM brand awareness from target accounts into website traffic. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Webbiquity

JUNE 14, 2016

Scrivener is a word processor and project management tool that stays with you from the first idea through collecting research, organizing content, and creating the document structure all the way through to the final draft. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

FunnelEnvy

MAY 29, 2023

This is typically done by taking it from the platform on which it was collected and contextualizing it into a report or similar document. This can be used for predictive recommendations about optimizing your site or app and protection from spam or bots that may be generating a high level of suspicious traffic.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. They’re living documents. And there’s nothing that will kill your traffic, sales, and leads faster than long lapses in content posting whether it’s blogs, social media, videos, or any type of content you’ve trained your audience to expect.

Conversion 98

Conversion Youtube Hubspot Planning 98

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to. You get the point.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

BOP Design

JANUARY 14, 2020

For example, growing website traffic is a good KPI for evaluating brand awareness, but a better one is growing organic search traffic 10% year over year is easier to track and report on. Website Traffic: Organic Search, Paid Search, New Visitors vs. Returning. Also, write them down or document them.

Marketing Websites 64

Marketing Websites B2B Marketing Automation Services Correlation 64

KoMarketing Associates

SEPTEMBER 22, 2021

As further detailed in past coverage , some marketers still remain without a documented content strategy. From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. Of those, website traffic is used most often (90%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Navigate the Channel

MARCH 11, 2024

How will you drive traffic and leads to your store? Decide on a name for your ecommerce business, choose a business structure (more on that soon), and get the necessary documentation, such as taxpayer numbers, licenses, and permits if needed. If you’re interested, HubSpot explains them well here. Where does social media fit?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

BOP Design

FEBRUARY 5, 2020

Bad Quality Website Traffic. When looking for signs that your strategy is or isn’t working, website traffic is a great metric to review as well. Unlike leads, B2B website traffic is not an end in itself but is more of an indicator of who is getting to the website and if they are in the target audience.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

Circle Studio

JUNE 6, 2018

You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot. What does HubSpot mean by “inbound” marketing? or outbound marketing as HubSpot likes to call it). Growing SEO and organic traffic remains a top inbound focus.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Lake One

OCTOBER 15, 2020

After all, 71% of companies who exceed revenue and lead goals have documented personas. A great tool to use to create your B2B Buyer personas is Hubspot’s make my persona tool. Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns.

Buyer Personas 95

Buyer Personas B2B Marketing Planning B2B 95

Hubspot

SEPTEMBER 30, 2020

HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. As an alternative to ClickFunnels, the all-in-one aspect of HubSpot is a big selling point.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Martech Advisor

DECEMBER 6, 2019

Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. These may include public data, labor statistics, census data, or other public documents. How can Market Research Increase Website Traffic?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

APRIL 5, 2018

Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform. Here they are: Google Docs for Word documents. Google Webmaster Tools.

Google 78

Google Adsense Tools Doubleclick 78

SmartBug Media

JULY 22, 2020

Document Your Personas. To do that, you’ll want to document your personas , including their challenges and what they care about. With dynamic content, or smart content as it’s called in HubSpot, you can create a personalized experience for your website visitors based on information you know about them. Meeting occupancy goals?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

nDash

MARCH 29, 2022

These are posts that have decayed organically (you’ve lost traffic over the past ~6 months). Update them with new/more timely information to boost traffic back up. They create fancy PPT or PDF documents that they use once and then forget about. That means prioritizing updates based on three groups of content: Biggest losers.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98