Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

APRIL 8, 2019

In fact, 63% of businesses don't even have a documented content strategy. However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal.".

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

NOVEMBER 16, 2023

This document, which can be as simple or as detailed as you want, will help you immensely in tailoring your marketing strategies and content to better resonate with the specific needs, behaviors and concerns of your target audience. post videos to their own YouTube channel) to get maximum outreach. of users.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

FEBRUARY 9, 2015

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. 3) Relevant Conversations.

Process 28

Process Research Long Tail Marketing Validation 28

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Have you defined them?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Optinmonster

AUGUST 27, 2023

The stats show that content strategy is one of the areas marketers struggle with most: 63% of businesses haven’t got a documented content strategy 64% of marketers need help on building a better content strategy 60% of marketers find it difficult to produce content consistently So here are some tips on creating the perfect content strategy.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95