KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Valasys

DECEMBER 19, 2019

Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings. Content marketing for Lead Generation: According to Hubspot, B2B brands with blogs generate 67% more leads than B2B marketers without blogs.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. So companies with slower websites will have a harder time showing up Google’s first page SERPs and helping customers find their content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

JULY 26, 2018

The core of the job is to rate the relevance of search results based on a user’s search query and, to assign a rating, Google raters must strictly follow the instructions provided in a document known as General Guidelines. Some of them are more likely , some are less likely, and some very unlikely. Let’s illustrate with an example.

Intent 50

Intent Google SERP Marketing & Strategy 50

Hubspot

NOVEMBER 28, 2018

The IP address for HubSpot is 104.16.249.5. Developers call this plan a wireframe or sitemap (not to be confused with sitemap.XML , which is a file that helps SERPs crawl and find your site). Well, a CMS — like Wordpress or HubSpot — is easier to use (you have to write less code), and it often has tools around hosting the site.

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Writing custom, quality content for the local prospects as per their areas of interest helps the business websites score better on SERPs & rank higher in local search results.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Moz

OCTOBER 15, 2020

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content.

SEO 64

SEO API Tips Best Practices 64

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

seo.co

JUNE 4, 2021

If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome. Document how the sites will be connected. That’s not allowed.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Marketing Insider Group

JANUARY 31, 2022

It’s a good idea to put together a documented guide with dos and don’ts around brand voice to help content creators stay consistent and on the mark. If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% What is TF-IDF?

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

FEBRUARY 18, 2015

Instead, learn about an important concept known as TF-IDF, or term frequency-inverse document frequency. You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. 215 characters because SERP is dependent upon pixels and not characters (the letter ''W'' is obviously wider than "I").

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

OCTOBER 18, 2012

By "not consider," I mean that by putting these links into the tool, you'll tell Google, "Hey, I know this is a sketchy link and I wish it wasn't linking to me, can you please not ding me for it when you're figuring out where to rank me in the SERPs? Are you actually at risk of being dinged in the SERPs from low-quality inbound links?

Google 28

Google Tools SERP Domain 28

Hubspot

FEBRUARY 26, 2014

Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. Now, according to a statement by Matt Cutts in 2013, “[he agrees that] being duplicated out of the Google index is a problem.”

Linkedin 28

Linkedin Domain SERP Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

AUGUST 22, 2011

Your keyword list should be a living and breathing document that you review and update at least once a month. Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Just think if someone typed the query 'company x customer reviews' into a search engine, and your blog post appears in the top of the SERPs! Image credit: rzrxtion.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JUNE 12, 2012

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. The most popiular is WordPress, and if you ever decide to jump on the HubSpot train, we even have a WordPress integration ready and waiting for you! Then simply start writing!

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

DECEMBER 24, 2020

Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). There's also another formula sometimes used to assess keyword usage: TF-IDF, which stands for "term frequency-inverse document frequency".

Keywords 101

Keywords SERP Terms and Conditions SEO 101

ClearVoice

MARCH 19, 2020

Getting organized with a content plan (this should be a complementary document piggybacking your content strategy, FYI) will allow you to be consistent with your marketing efforts and put focus on your strategy’s needs and projected outcomes. Ongoing SERP reporting. Now, how do you keep up? What is a content plan?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

DECEMBER 12, 2011

SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Sitemap - A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website. Connect with HubSpot :

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JANUARY 14, 2013

Even external documents, including presentations and research documents, are available in a press release, making it really easy for journalists to find and accurately reference all of the information they need to write their story (about you!). 3) They help journalists check information. but are actually taken down at some point.

Press 28

Press Public Relations PR Lead Scoring 28

Directive Agency

APRIL 15, 2022

Implement SEO tactics like researching SERPs, using relevant keywords, adding internal and external links, optimizing headings and more to craft content that’s more likely to rank for the chosen keywords. Here’s an example of how HubSpot does it. Tutorials & Documentation. Search Engine Optimization (SEO).

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

APRIL 8, 2019

In fact, 63% of businesses don't even have a documented content strategy. However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal.".

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

ClearVoice

APRIL 29, 2019

In addition to using Evernote on all your devices, install the Chrome extension to easily save notes, ideas, documents, images or website links directly to your swipe file. Not only will it show you how each website page you land on is performing, but you will also be able to see SPAM scores, SERP analyses, and more.

Work Management 102

Work Management Marketing Management Paid Search Agency Ideal Customer Profiles 102

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Lake One

JULY 30, 2020

Nice-to-haves in your audit: Relevance to current persona/business strategy SERP relevance and position Total ranking keywords Monthly or quarterly views Conversion rate Industry targeted. Source: HubSpot. Type of content (blog, infographic, etc.) Where the content is accessible/what pages it’s found on Persona targeted.

Top of Funnel 55

Top of Funnel Lead Ranking Marketing Qualified Leads SERP 55

Convert

MAY 12, 2022

For instance, Zazzle uses FAQPage schema to display frequently asked questions: And as you can see, it occupies more real estate on SERP (search engine results page), which means users are more likely to see it and click on it. Tip: Here’s Google’s documentation on Structured Data for Ecommerce Sites.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

NOVEMBER 21, 2018

Source: HubSpot. Only 39% of marketers have a documented content marketing strategy. Source: HubSpot. Conduct a search query for the keyword or topic of your latest piece, and jot down the names and sites on the SERPs that you don't recognize. Consider: Longer blog posts generate 9x more leads than shorter ones.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

Webbiquity

FEBRUARY 13, 2012

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. How to Optimize PDFs and Documents for Search by Link-Assistant.com. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device. Reviews: None found 5.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SnapApp

NOVEMBER 2, 2017

In fact, 71% of companies who exceed revenue and lead gen goals have clearly documented personas. . . HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . . Knowing this information is absolutely critical to building a targeted lead generation campaign. Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

BuzzSumo

JANUARY 19, 2021

We rely on shared online documents and project management software to keep our internal team up to date on each customer touch point. We use HubSpot to keep track of these influencer using Smart lists, Sidekick and now were just testing out the new HubSpot CRM. However, outreach goes beyond just acquiring a link.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hubspot

JULY 12, 2010

Below are the screenshots documenting Michael’s momentous accomplishment: Marketing Take-Away. The point here is not to advocate for a strategy of using a Twitter account and a troop of monkeys to speed tweet your way into a consistent presence in the Google SERPs. Connect with HubSpot : Tweet regularly.

Lead Scoring 28

Lead Scoring Lead Ranking Twitter Google 28

Hubspot

AUGUST 28, 2012

If you consistently create excellent content , your hard work will be similarly rewarded with excellent rankings in the SERPs -- for keywords of all difficulty levels. all of which is documented in your CRM. Documented and followed-up with automatically , not manually. The internet is like a popularity contest. I think so.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Single Grain

NOVEMBER 16, 2023

This document, which can be as simple or as detailed as you want, will help you immensely in tailoring your marketing strategies and content to better resonate with the specific needs, behaviors and concerns of your target audience. It includes demographics, behavior patterns, motivations and goals.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

FEBRUARY 9, 2015

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Step 4: Mine for Content.

Process 28

Process Research Long Tail Marketing Validation 28