Vision Edge Marketing

MARCH 8, 2022

A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. They craft positioning and messaging documents and create and implement a launch plan. Blind spots.

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. What are the ultimate goals of an internal product launch?

Product 156

Product Paid Search Agency Planning Broadcasting 156

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Salesforce Marketing Cloud

MAY 2, 2022

Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption. “I I built a supernova product but never found any takers for it.”. “I Our competitive product was crushed under the pressure of a high churn rate.”. Product documentation.

Product 96

Product Work Management Marketing Management Lead Ranking 96

Zoominfo

NOVEMBER 20, 2020

Our activity is documented along the way so your pipeline is always fueled with accurate data for better predictability. It helps keep even the messiest salespeople organized. Sales flows & Automatic emails also help a lot. This helps me stay more organized and efficient.”. Our heart…it's melting. ??

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Hubspot

AUGUST 18, 2020

This same report found 95% of sales reps want access to content and collateral that can help them sell more. In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams.

Process 87

Process Work Management Marketing Management Template 87

Lead Forensics

MARCH 5, 2024

Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the game – all designed to help you streamline, refine and get smart with your time. Start by analyzing everything you are doing to find ways you could up your productivity. That way you can concentrate on the call itself.

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Today there is software that can help streamline the process.

Process 229

Process Optimization Work Management Marketing Management 229

Biznology

DECEMBER 12, 2016

One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. The purpose of this article is to elaborate why online software documentation is so important today, and how it benefits various aspects of the business. Increased security.

Work Management 80

Work Management Software FAQ Business 80

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Contently

APRIL 14, 2016

That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. The post Introducing Document Analytics appeared first on The Content Strategist.

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Optinmonster

FEBRUARY 15, 2024

Welcome Beacon to the OptinMonster Family I’m proud and excited to share that we’ve acquired the world’s best lead magnet creator, Beacon.by , as part of the OptinMonster family of products. You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Navigate the Channel

OCTOBER 9, 2023

Here are four key ways in which digital is helping businesses right now. Transformation of Offered Services and Products Data intelligence is making companies within diverse industries experts in information and its effective management. How does digital transformation impact offered services and products?

Digital Transformation 65

Digital Transformation Business FAQ Work Management 65

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. They read like an internal creative brief or planning document. As the reader, I’m not interested in your product, what it does, or even what you have to say. Sell the event, not the product. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Aligning sales and marketing leads to 38% higher sales win rates.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Salesforce Marketing Cloud

OCTOBER 4, 2022

We never want to send mixed messages, and using a common language helps prevent that. Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. Now imagine if each department used a different name for industries or products at the company.

Classified Ads 98

Classified Ads SIC Word of Mouth Paid Search Agency 98

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. We can offer valuable insights and suggestions to help shape the feature.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience. Data to Collect.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Vision Edge Marketing

MARCH 10, 2020

Direct competitors are typically pursuing the same goals as you, such as accelerating growth – for example by finding new market opportunities for products and services, entering new markets, or retaining and growing the value of their customers. Strong competitors can often be the very motivation you need to help you excel.

Work Management 170

Work Management Marketing Management Analysis Custom Publishing 170

PureB2B

MAY 30, 2022

However, with admin work and repetitive tasks taking up hours every day, it can be hard to stay productive. There are a wide variety of tools that can help with sales productivity. In this article, I'm going to walk you through what sales productivity tools are, and show you some of the best ones on the market right now.

Product 62

Product Tools Work Management Best Practices 62

Biznology

APRIL 20, 2020

Can you be 10X more productive when working from home versus going to the office? Just how can you take your work from home productivity to the next level? Here are 4 productivity hacks to 10x your productivity. All this takes up time, energy, which you can flip into more productive work time.

Product 104

Product Training Organic Leads Organization 104

Magisto

MARCH 17, 2020

Read on to see how you can stay productive and connected with colleagues during this difficult time. If you are not completing tasks or do not have the tools that you need, setting clear expectations, and documenting your work will help you get what you need. This will help you stay organized and efficient.

Work Management 98

Work Management Product Tips Order 98

Delivra

AUGUST 30, 2021

Product News September 2021. In Other News: You asked, we delivered – a NEW documentation hub. You told us you’d like more help in learning the features and benefits of Delivra. On the topic of help, don’t forget we’ve also created a shiny new Resources Hub. August 2021 Product News . Access Recording!

Product 52

Product SMS API Privacy 52

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Why don’t some buyers admit they need help?

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Sprout Social

AUGUST 15, 2023

It helps an AI tool automatically categorize queries and complaints by identifying keywords (such as brand names or branch locations), so they’re queued and routed to relevant customer care teams for smoother support. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Content Marketing Institute

FEBRUARY 7, 2022

Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals. Continue reading →

Marketing & Strategy 103

Marketing & Strategy Product Content Conversion 103

Optinmonster

OCTOBER 17, 2023

This approach is helpful when you have no working theory for why consumers behave in a certain way. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. You ask each person a series of research questions and follow-ups to learn what motivates them to buy a product like yours.

Research 99

Research Case Studies Case Study Skype 99

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. For example, see this requirements and best practices document from Amazon. It helps sellers understand how to create product detail pages.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Biznology

JULY 29, 2020

Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows. Technology can help support management in helping their teams to succeed in these uncertain times.

Work Management 104

Work Management Paid Search Agency Skype Training 104

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Are they companies offering alternative products?

Planning 65

Planning Marketing Plans Product Ad Building 65

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91