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80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

KoMarketing Associates

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help.

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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Why Document Your Industrial Marketing Strategy? Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results.

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Google’s Help Documents Aren’t Always Up To Date via @sejournal, @MattGSouthern

Search Engine Journal

Google admits its help documents aren't always up to date and says it's worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up To Date appeared first on Search Engine Journal.

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Adobe’s AI Assistant brings tl;dr to your documents

Martech

Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. —

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Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

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Securing Content, Documents, Information and Data

Biznology

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? Streamlining sharing protocols and procedures can help with compliance.

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How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky

Acrolinx

Technical documentation is arguably at the very heart of every successful business. Unfortunately, it’s an area that’s often overlooked and misunderstood.