ClearVoice

SEPTEMBER 10, 2020

What do I write for them? When do writers write about ideas? Simply add a first-person voice requirement to the assignment brief and editorial guidelines. Connect with readers by writing about ideas in: Articles. The Pulitzer Prizes: Editorial Writing. How can writing about ideas enhance your content?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

nDash

DECEMBER 14, 2020

Technology can be tricky to write about, that’s why we’ve pulled together a list of experts who can do it right. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. I am looking for work as a writer. Rachel Burger . “I Cybersecurity.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

SmartBug Media

JUNE 21, 2023

In a home renovation, no reputable contractor dives right into work on the first day on the job. Start by outlining your objectives and game plan, then concentrate on getting work done. Write out your list of goals for redesigning your website. Step 3: Develop branding and messaging guidelines.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Hubspot

MARCH 7, 2018

This criticism was so disheartening, there came a point where I’d actively avoid writing for certain people because of how they expressed their feedback. The reason my colleague’s comment struck a nerve with me isn’t because I’m a delicate flower who can’t take being told my work is insufficient. It’s because it wasn’t constructive.

Tips 73

Tips Guidelines Buyer Personas Template 73

Hubspot

APRIL 2, 2019

This is brand recognition at work. Put your branding to work. Before pressing pen to paper (or cursor to digital document), you must understand to whom your branding will be speaking. I order their vitamins because 1) they’re proven to work , and 2) I trust and respect the brand (and it’s gorgeous!). Brand trust.

Brand Identity 101

Brand Identity Branding Work Management Guidelines 101

Hubspot

JULY 27, 2023

According to HubSpot’s 2023 State of AI survey, 24% of sales professionals use AI in their daily work. Working on sales collateral like pricing, proposals, and outreach messages. According to our survey, 79% of sales reps using AI in their work say that they can now automate many of their day-to-day tasks.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

seo.co

JUNE 4, 2021

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. Whether or not a link wheel works depends on how it’s created. Whether or not a link wheel works depends on how it’s created. There’s no evidence that link wheels with high-quality content don’t work. Building a link wheel?

Work Management 75

Work Management SEO Lead Ranking Lead Scoring 75

Hubspot

OCTOBER 18, 2018

Traditional publishing refers to the process of working with an agent and/or publishing house to edit, release, and market a book. They choose which independent agents, editors, designers, and distributors to work with, and they assume all or most financial risk associated with putting their book out. What do these processes mean?

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Hubspot

AUGUST 31, 2018

Before potential bidders can submit their proposals, an RFP must be drafted by the company requesting the work. Since potential candidates have to submit a formal bid, they’ll need to spend time outlining the solution and really working through the problem at hand. How to Write an RFP. Scope of Work. Project Overview.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Ranking 28

Hubspot

MARCH 30, 2017

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following: You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. She’s one of your agency’s subject matter experts. It’s just not realistic.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Thought Leadership 28

Hubspot

SEPTEMBER 28, 2015

While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. Guest Blogging Instructions & Guidelines for 11 Top Media Outlets. 1) Entrepreneur.com.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Hubspot

JULY 30, 2013

What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. Sure, they are popular, and they may work.

Press 28

Press PageRank Optimization SEO 28

Belkins

JANUARY 20, 2020

If you’re reading this, you have probably been thinking about that difference and how to make it work for you. Why do we need a working schedule? Why is our week segmented into working days and weekends? How long is their working day? Do they work overtime? Why do you need to schedule emails? Wednesday.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Google is the most dominant player in local searches & hence, the B2B marketers need to be well are of the guidelines for representing their businesses on Google. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Hubspot

FEBRUARY 25, 2015

1) Do abide by Facebook''s cover photo guidelines. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. I''d highly suggest reading through the full Page Guidelines , but here are a few important things to keep in mind for your cover photo: Your cover is public.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

JUNE 14, 2016

Make sure you establish what the guidelines are for entering the contest, and make that clear on your promotional materials. To help you come up with the best fit, consider these contest hashtag guidelines: Short: Create a hashtag that sticks in people’s minds. Try to make your hashtag catchy, easy to search, and easy to write.

Terms and Conditions 28

Terms and Conditions Guidelines Rules Budget Programs 28

Hubspot

MARCH 13, 2012

So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success! Mistakes in Guest Blogging Strategy. 1) Having NO Strategy. It never hurts to ask!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

APRIL 13, 2016

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. In short, writing can be scary. Put Out the Call.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. We do that here at HubSpot, actually. Why does this method -- working with a colleague instead of a boss on content approval -- work? What's the last hurdle? So what do you do?

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! Instead, give all new interns a solid introduction to your company, culture, goals, and tools before digging into work. This has been a tradition for years now, and it has worked well!

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

NOVEMBER 22, 2016

I mean, they get us our search results, after all.But how does Google's algorithm work? Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. Believe it or not, algorithms are really cool.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

JUNE 23, 2011

Ask yourself the following questions: What drives/motivates them at work? What are their most pressing problems at work? A lot of the time, writer's block comes from some confusion about what to write next. Use one of the following topic guidelines for inspiration: Educate them on a topic that they care about.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Navigate the Channel

JANUARY 8, 2024

Once you’ve documented these foundational elements, you can lay out the tactics that will help you hit the objective benchmarks and reach the goals. You can work with a target audience profile, or use personas, and tailor your content to their needs for maximum impact. Well, OK, buckle up. Use these six steps (ah, a checklist!)

Template 73

Template Planning Content Marketing Tips 73

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

NOVEMBER 7, 2012

Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog."

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClearVoice

APRIL 2, 2020

There aren’t enough people in the mix of your daily workflow to get the work done. They write in a variety of niches because they enjoy tackling new things each time they tickle the keyboard. Why should I work with a journalist? Partnering with a journalist is a good idea for both MOFU and BOFU content writing.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Stevens & Tate

SEPTEMBER 20, 2022

It is very possible that, as some cookies are purely functional and not data gathering tools, the site won’t work properly for you. Read our article: Choosing HubSpot CRM As Your CRM Solution. The use of the website must not be limited to those who accept the use of the cookies. Privacy Policy. It cannot be a ‘required’ field.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Read this blog post on how to write compelling emails for more tips.). HubSpot users: HubSpot's attachment tool in the email editor automatically does this for you. Don't yell at people.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

JANUARY 3, 2018

A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery, qualification, demo, and negotiation questions; proposal guidelines; and/or competitive intelligence guidelines. How to write a sales playbook. What is a sales playbook?

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Buyer Personas Marketing Management 85

ClearVoice

SEPTEMBER 25, 2023

The most common AI used in content creation is Language Learning Models (LLMs), which are essentially AI models that work with language. Streamlined productivity Many content marketers aim to enhance productivity — from strategy to content writing to distribution. And businesses are taking note of the power of these tools.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

ClearVoice

JANUARY 8, 2019

Start by documenting the big picture of who your ideal customers are. After you document the answer to question #1, start developing a list of objectives and associated metrics. After you document the answer to question #1, start developing a list of objectives and associated metrics. We’ll get more granular on questions #9-14.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111