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Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S. Google accused the U.S.

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The role of governance: Successful customer journey operations

Martech

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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Rethinking content governance in the era of generative AI

Martech

Example excerpted from HubSpot’s Landing Page Editor The strengths and shortcomings of genAI’s writing abilities have been thoroughly documented, and I won’t discuss them here. The post Rethinking content governance in the era of generative AI appeared first on MarTech. We need to start the discussions of how to manage the change now.

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Why Traditional Approaches to Content Governance Don’t Work

Acrolinx

In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx.

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Content Governance Models: Out with the Old and In with the New

Acrolinx

In fact, the biggest ones can have hundreds of thousands of documents in … Continue reading "Content Governance Models: Out with the Old and In with the New". The post Content Governance Models: Out with the Old and In with the New appeared first on Acrolinx.

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The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance Guiding Principles. Transparency. Auditability.