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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. It is technically known as 'Toolbar PageRank.'

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Blame Google. He spoke to ClearVoice regarding the importance of seamless, quality content — and the need to place a premium on the visitor’s experience: The search engines — and particularly Google — have been telling us for years that quality of reader experience is paramount. Could you find important product information?

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

Reading through the entire thing would take no less than half an hour so here, for your viewing pleasure, is a recap of the highlights and noteworthy points that we believe are some of the key takeaways from this insightful exchange of information. Still, there’s the question of whether or not this information is directly actionable.

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Early attempts at integrating AI in Search

Kevin Indig

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The rumors come on top of loud voices on social media saying Google is doomed because AI will answer questions in the future.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. Meta tags that Google understands. What does this have to do with SEO?

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

We’re able to use this information to put together media and prospect lists we can build upon. We rely on shared online documents and project management software to keep our internal team up to date on each customer touch point. More information on the type of process we use for outreach can be found here – [link].

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How to Promote Your Content Online in 2023

seo.co

Some brands may wish to use all these strategies in conjunction with each other, complementing all their strengths and weaknesses at once, while others may wish to focus on the one or two most likely to bring them rankings in search engine results pages (SERPs). Image Source: Pew ) What are your main goals? Possible angles of approach.