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14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Forrester ). Enable browser caching : The first time someone comes to your website, they have to download the HTML document, style sheets, JavaScript files and images before being able to use your page. If website speed is important for you, a good tool to examine website speed for your site is Google PageSpeed Insights.

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The Future of Content Marketing Isn’t Content Marketing

Contently

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Forrester at Yext says to look at your “content and its context.”

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By the numbers: Diversity and inclusion are good business

Martech

This has been documented in many, many, many studies. Forrester ). Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity. A diverse marketing organization aids access to diverse markets. Get the daily newsletter digital marketers rely on.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Forrester’s New B2B Buyer.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. However, achieving this is a pain point for many companies. Give content clarity.