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HUBSPOT
NOVEMBER 17, 2011
How to Optimize a PDF for Search
However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search. Steps to Optimize a PDF for Search. Build in links to relevant pages on your website so readers can get back to your site from the PDF. Pretty easy, right?
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HUBSPOT
MARCH 16, 2012
7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Don't let content creation begin and end with blogging. News Room. Resource Center.
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CONNECT THE DOCS
JULY 15, 2010
The Biggest Challenge in Creating and Marketing White Papers
Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Her website is Ten Ton Marketing. Website ThatWhitePaperGuy.
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CONNECT THE DOCS
MARCH 11, 2010
How to enhance information absorption for your white paper?
While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute critical business information. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. Her website is Ten Ton Marketing. White Paper FAQs. Books.
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BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008
PKM and the Organization - Pollard
In search of a better way to live and make a living, and a better understanding of how the world really works. n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. SEARCH SITE. September 2006. Aug Oct.
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CONNECT THE DOCS
FEBRUARY 4, 2010
ClickInsights: What is the ideal length of a white paper?
"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Website ThatWhitePaperGuy. Her website is Ten Ton Marketing. White Paper FAQs.
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