Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Using a sub-domain of your corporate site can deliver search traffic from day one. That can take years.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” Social media can also indirectly impact your search engine rankings. During the interest stage, your website and content are extremely important in creating that closer relationship with your customers. You will want to keep them engaged after they leave.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Marketing Insider Group

JULY 7, 2020

With Google’s new bent toward natural language searches, content that answers questions beats those optimized around your brand’s pet keywords six ways from Sunday, as Alderson shows. They share it with their colleagues, friends, and family – and soon, her website traffic shoots toward the moon. It’s an SEO superpower. Here’s why.

Custom Publishing 310

Custom Publishing Content Comparison B2B Sales 310

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers. White Paper FAQs.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

BOP Design

APRIL 24, 2023

If you are unsure whether to repurpose a piece of content, here are a few tips for choosing what to reuse: Content that performs well – Any content, be it a blog post or a website page or a case study, that resonates with your target audience is a candidate for repurposing. Both of these can be turned into sought-after white papers.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

ClearVoice

JUNE 13, 2022

Search Engine Optimization (SEO) refers to the practices that help improve a website’s organic rankings in the search engine results pages (SERPs). After all, customers use search engines to find solutions to their problems. Last but not least, organic traffic from search engines is FREE. Image Source: Google.com.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20

Design Marketing Websites SEM Best Practices 20

Valasys

JUNE 30, 2023

Turnitin and ChatGPT Before diving into the technological complexities of how Turnitin detects ChatGPT , let us first understand what it exactly is:- Turnitin is a widely used web-based plagiarism prevention software as a service website. While Turnitin regularly checks websites for updates, very recent updates may not be captured.

Internet Marketing 52

Internet Marketing Training Education Paper 52

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines? How many and what type of audio are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Sana Commerce

MARCH 30, 2023

In this paper, we explore the top five priorities to consider when creating a user-friendly B2B web store. B2B buyers want an online one-stop shop According to the B2B Web Usability Report, 70% of B2B buyers rank overall website features as extremely important. If your menu structure isn’t user-friendly, you’ll lose their interest.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

ClearVoice

OCTOBER 10, 2022

White papers. These experts will help you craft high-level pieces such as informative guides, white papers, and industry reports related to those subtopics. The best service providers also use tools for search engine optimization (SEO), visual content creation, and proofreading—elevating your B2B content marketing results.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

Single Grain

APRIL 18, 2023

This can be determined by a repeated interest in the content of your website or engaging with a sales-related CTA. Click the top three to five results – if they make the top of organic Google searches, they will likely be able to help you achieve the same results. From here, you can request documentation of their process.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. Another example is when scroll maps show that 80% or more of your visitors engage with the FAQs on your product pages.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

MAY 10, 2022

So, in your search for a Shopify theme, you’re looking beyond aesthetics. Your search is going to take you through 395 themes on Envato, 91 on Shopify, and several more on Etsy, Out of the Sandbox, Pixel Union, Creative Market…. A theme that’s difficult to customize may leave you searching for a developer or worse, wrecking the site.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

ClearVoice

JUNE 21, 2022

They don’t understand what their audience is asking or searching for online. They don’t know how to ‘rank’ on search engines or even know what that really means. Search Engine Optimization: What are your target keywords and how will you scale performance against competitors? Content is not a short-term investment.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. The way Donovan McNabb hates T.O.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Single Grain

NOVEMBER 27, 2019

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. This results in much more accurate search results. The scoring is similar to the scoring done during sentiment analysis.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

accelerate agency

APRIL 11, 2023

A SaaS website or service provider offers cloud services and hosts its users’ data via the internet. Incorporating professional SaaS SEO services into your brand promotion strategy will drive traffic to your website and boost engagement. First and foremost, what does SaaS stand for? How does Software as a Service work?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

DAGMAR Marketing

SEPTEMBER 4, 2018

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. To gain the visibility you need, you must perform search engine optimization (SEO) on your website to: Get the pages properly indexed.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74

LeadSquared

AUGUST 26, 2014

You can then promote that on your website (and social channels ), along with the testimonials of these travellers about their experience in the place, the stay (hotel experience) and everything else. Look at Webmasters to find popular and relevant search queries. For instance, let’s take an example of a website.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. There’s no shortage of content available when your target audience does a quick search. Does your content provide valuable insights? What’s the solution?

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Lake One

JULY 12, 2019

How well designed are their websites and are their sites created to move the user into conversions at every stage in the funnel? Additionally, what do their websites convey at first sight? Check out our FAQ. Develop and Document 2-3 Personas. White paper, brochure, or sell sheet. Qualitative Competitive Analysis:

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Digital Marketing Funnels 40

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Essentially, all you have to do is document your journey to success through your vlog, showing your followers what you do and how you do it. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. 4) Webinar.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

MAY 4, 2023

Advertising case studies are instrumental in your marketing kit, on your websites, and for the sales team when they meet prospective clients. There’s nothing like seeing the results of an ad campaign on paper, a document that prospects can look over again and again. Use data and statistics to back up your claims.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

SEPTEMBER 21, 2010

Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. Can those results be tied back directly to sales, and therefore ROI?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. They took the paper stuff in manuals and memoranda and newspapers and converted it into digital form. September 2006.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

ClearVoice

NOVEMBER 18, 2019

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. white paper (not whitepaper). However, AP Style doesn’t always fit well with digital experiences, and it does not apply to copy elements used in search engine optimization. Business website.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

LeadSquared

APRIL 14, 2016

In the case of Scripbox, we don’t always get a lot of ‘shares’ or ‘likes’ there but people click through to our website, read other articles by us and sometimes, leave a comment on our website. As in, as soon as they come in the sales funnel , businesses start asking us for these kinds of documents.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Long-form informative articles cater to potential leads who do “informational” search queries on Google.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

MAY 11, 2022

While it’s true that most healthcare brands operate a website to augment the patient experience, not all of them have a healthcare content writing strategy. Get free, recurring exposure from search engines. Speaking of trust, search engines like Google are extra apprehensive when including healthcare websites in search engine results.

Tactics 111

Tactics Trends Content Marketing Tips 111

nDash

JUNE 2, 2021

He has a bachelor’s degree in finance and updates his website with data, posts, and tips about how corporations or government entities can raise capital. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. Formulate into a course or webinar. On-Premises CMS.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98