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Measuring Twitter for Business: What Actually Matters

SnapApp

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. VEST Report.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Bring on the marketing enablement.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. It’s important to identify and document how the marketing team wants to track their success. I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo.

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THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.