Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. As a reminder, I'm planning to build two usability scores, one for simple marketing programs and one for complex marketing programs.) (Yes, Sorry about the parentheses.)

Vtrenz 120

Vtrenz Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 26, 2018

By Matt Heinz, President of Heinz Marketing. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. We are live on the lead funnel, media, radio network.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. For 2020 we will continue focusing on getting leads and converting these leads into sales. For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team. Common Marketing Automation Requirements for Businesses. We’re here to help!

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

ClearVoice

JULY 20, 2020

With all the freelancers now on the market, how can you ensure your pitch is strong enough to stand above the competition? The best way to go about this is to encourage freelancers to go into the pitch by focusing on a specialized skill set, and how certain aspects of that skill set can add value to a client’s project and brand.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.”

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.”

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can help you qualify leads.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

chiefmartech

JUNE 10, 2016

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Referral Rock

OCTOBER 30, 2019

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118