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| | B2B LEAD BLOG
OCTOBER 13, 2013 [Document, Eloqua] Lead Nurturing, a Pipeline Full of Bluebirds
That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds. Leads that not only fly in the door, day in and day out, but do so repeatedly, predictably — and faster than ever before, at twice the volume.
| | THE EFFECTIVE MARKETER
JUNE 1, 2012 [Document, Eloqua] Getting Started Guide for Marketing Automation
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.
OCTOBER 13, 2013 | B2B LEAD BLOG
[Document, Eloqua] Lead Nurturing, a Pipeline Full of Bluebirds
JUNE 1, 2012 | THE EFFECTIVE MARKETER
[Document, Eloqua] Getting Started Guide for Marketing Automation
JULY 14, 2011 | FEARLESS COMPETITOR
[Document, Eloqua] Where Leads Come From – Current vs. Best Practices
JULY 14, 2011 | FEARLESS COMPETITOR
[Document, Eloqua] Why do some companies prosper – despite a terrible economy?
SEPTEMBER 13, 2010 | LOOPFUSE
[Document, Eloqua] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
JULY 6, 2010 | LOOPFUSE
[Document, Eloqua] The Value in Free Marketing Automation
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| | FEARLESS COMPETITOR
JULY 14, 2011 [Document, Eloqua] Why do some companies prosper – despite a terrible economy?
Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). “U.S. Journal. Hubspot.
| | FEARLESS COMPETITOR
JULY 14, 2011 [Document, Eloqua] Where Leads Come From – Current vs. Best Practices
B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. said quality of leads needs improvement.)
| | LOOPFUSE
SEPTEMBER 13, 2010 [Document, Eloqua] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO.
| | LOOPFUSE
JUNE 16, 2010 [Document, Eloqua] The Future of Marketing Automation « Loopfuse Marketing Automation.
The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. When the current crop of marketing automation tools was built email marketing was pretty much the centerpiece of an online strategy. Connect an outbound email to eventual web site behavior and you really had something.
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LOOPFUSE | TUESDAY, JULY 6, 2010 [Document, Eloqua] The Value in Free Marketing Automation
The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. So allow me to rain on the price-gouging parade. Forever. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Document, Eloqua] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Document, Eloqua] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. MORE >>
LOOPFUSE | FRIDAY, FEBRUARY 15, 2008 [Document, Eloqua] Bulls on Parade
Overwhelmingly, the media, prospects, and customers took to the message; the immense value we add to internal marketing and sales dynamics. However, one interview, didn’t sit well with me… where an interviewer asked the geniuses at Eloqua for their take on LoopFuse. The article in question, can be found here , and features a rather smarmy rebuttal from Thor Johnson, SVP of Marketing at Eloqua. “That pricing compares favorably to Eloqua. Did they lose something? Customers, perhaps? Maybe they’re all looking for jobs after the ship sinks? MORE >>
LOOPFUSE | MONDAY, MARCH 31, 2008 [Document, Eloqua] OSBC 2008 Review
It sure is damn nice to look over a crowded conference hall and be able to see that a large and growing percentage of the marketers in the room are existing LoopFuse customers. It sure is damn nice to look over a crowded conference hall and be able to see that a shrinking percentage of the marketers in the room are existing Eloqua customers. They’re easy to find… just look for the marketers that are broke and pissed off. of OSBC 2008: Great Topics with Great Panels – the show gets better every year. Good news: Less attorney-blabber. LoopFuse ,Inc. MORE >>
- [Document, Eloqua] Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- [Document, Eloqua] Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- [Document, Eloqua] Empowering Sales with Business Directory Integration LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- [Document, Eloqua] Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- [Document, Eloqua] Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
- [Document, Eloqua] Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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