Lead Nurturing, a Pipeline Full of Bluebirds
B2B Lead Blog
OCTOBER 13, 2013
That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds. Leads that not only fly in the door, day in and day out, but do so repeatedly, predictably — and faster than ever before, at twice the volume.
Why do some companies prosper – despite a terrible economy?
JULY 14, 2011
Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). “U.S. Journal. Hubspot.
Getting Started Guide for Marketing Automation
The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.
Where Leads Come From – Current vs. Best Practices
JULY 14, 2011
B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. Here is what I consider a healthy source of leads.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. ” — Marketing Insider Group.