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| | THE EFFECTIVE MARKETER
JUNE 1, 2012 Getting Started Guide for Marketing Automation
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.
| | FEARLESS COMPETITOR
JULY 14, 2011 Why do some companies prosper – despite a terrible economy?
Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). “U.S. Journal. Hubspot.
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| | FEARLESS COMPETITOR
JULY 14, 2011 Where Leads Come From – Current vs. Best Practices
B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. said quality of leads needs improvement.)
| | LOOPFUSE
SEPTEMBER 13, 2010 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO.
| | LOOPFUSE
JUNE 16, 2010 The Future of Marketing Automation « Loopfuse Marketing Automation.
The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. When the current crop of marketing automation tools was built email marketing was pretty much the centerpiece of an online strategy. Connect an outbound email to eventual web site behavior and you really had something.
| | LOOPFUSE
JULY 6, 2010 The Value in Free Marketing Automation
The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. Last week, the status-quo of distorting the market with overpriced products ended.
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DELICIOUS B2BMARKETING Demandbase: A New Twist In The Lead Management Automation Market
| FRIDAY, JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead
Management Automation Market
[Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers
looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff. MORE >>
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead
Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead
generation and management solutions. Most recently, Marketo just announced their lead
management solution. And it’s not clear to me if lead
management automation deserves to be a separate category or to be subsumed as part of the broader marketing
platform. MORE >>
LOOPFUSE Bulls on Parade
| FRIDAY, FEBRUARY 15, 2008
Overwhelmingly, the media, prospects, and customers took to the message; the immense value we add to internal marketing
and sales dynamics. However, one interview, didn’t sit well with me… where an interviewer asked the geniuses at Eloqua
for their take on LoopFuse. The article in question, can be found here , and features a rather smarmy rebuttal from Thor Johnson, SVP of Marketing
. “That pricing compares favorably to Eloqua
. Did they lose something? Customers, perhaps? Maybe they’re all looking for jobs after the ship sinks? MORE >>
LOOPFUSE OSBC 2008 Review
| MONDAY, MARCH 31, 2008
It sure is damn nice to look over a crowded conference hall and be able to see that a large and growing percentage of the marketers
in the room are existing LoopFuse customers. It sure is damn nice to look over a crowded conference hall and be able to see that a shrinking percentage of the marketers
in the room are existing Eloqua
customers. They’re easy to find… just look for the marketers
that are broke and pissed off. of OSBC 2008: Great Topics with Great Panels – the show gets better every year. Good news: Less attorney-blabber. LoopFuse ,Inc. MORE >>
| TUESDAY, FEBRUARY 10, 2009
February 10th, 2009 by Roy Russo Since our founding in 2007 as the pioneer in marketing
and sales automation, we’ve seen rapid adoption of our On-Demand (SaaS) platform across both large and small organizations. Even though the industry peddles the mirage of marketing
automation, we actually deliver re$ult$, and believe that the influence this industry can have on business is much larger and broader than where we are today. Funded. will however, take this opportunity to thank the group of people that enabled us to get where we are today… our customers. LoopFuse ,Inc. MORE >>
- Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- Empowering Sales with Business Directory Integration LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
- Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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