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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. But getting back to our category, we are often compared against Eloqua and Manticore. Feel free to chime in if I did.

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Here’s the problem.

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