| |  Document + Eloqua + iHance + Telemarketing | 2 articles |
| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. But getting back to our category, we are often compared against Eloqua and Manticore. The technology appears useful at both ends of this spectrum. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Most recently, Marketo just announced their lead management solution. But does the B2B need the same platform components as B2C?) The good news? | | | | | |
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