Litmus

OCTOBER 15, 2018

Please check your ESP’s help documentation to find out if Litmus Email Previews are integrated in your ESP, and to learn more about the pricing. Litmus Enterprise plans come with access to ESP syncing for even more ESPs: IBM Watson Campaign Automation (formerly Silverpop). Salesforce Marketing Cloud (formerly ExactTarget). And hundreds more!

Tools 65

Tools Eloqua Marketo Planning 65

Customer Experience Matrix

FEBRUARY 5, 2015

The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. VEST Report. Okay, not zero: some companies surely do it better than others.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Ledger Bennett

NOVEMBER 13, 2019

One of the biggest blockers of all being the well documented challenge of sales and marketing alignment. Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Ledger Bennett

FEBRUARY 18, 2020

There’s been a lot of evidence documented recently that says remote employees would be happier if they received more training and development from their employer. Training and Development. This won’t be your responsibility in all cases. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Valasys

JULY 1, 2021

They should start with identifying and documenting their goals, listing the highest priority first. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Ledger Bennett

FEBRUARY 24, 2020

The additional meetings required, the documentation, the framework creation, ABM training – the list goes on, and all these things are doing is using up more of your valuable time. Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. It’s not ‘ABM’, it’s common sense.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

The Effective Marketer

JUNE 1, 2012

Step 1: Sales and Marketing Alignment and Documentation. Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Webbiquity

JULY 12, 2016

7) Oracle Eloqua. There’s support for text messaging, telemarketing, and the creation of personalised PDF documents. The free version gives an unlimited number of client contacts and organisations, but is limited to two users, and 100 emails per month.” ” — 201 Digital. Pricing: $89 per month plus $22 per user.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Many of the other tools I’ve mentioned above have some sort of online training program or their documentation can be found online. There are tons of them in the marketplace, but there are four that have really separated themselves from the pack in terms of their distribution.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Capstone Insights

JANUARY 17, 2018

Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. It’s important to identify and document how the marketing team wants to track their success. I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Allocadia

APRIL 16, 2019

In a world of SaaS technologies and innovative approaches, why is a PPT deck or Excel spreadsheet the way comprehensive marketing plans are created, documented, and communicated throughout the business? At Allocadia, we believe one of the biggest reasons for this struggle is “Death by PowerPoint.”

Planning 40

Planning Allocation Lock-In Work Management 40

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 26, 2009

In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. I had documented the mechanics of this process during my research, but not thought of it as a lead routing mechanism.

Vtrenz 120

Vtrenz Work Management Market2Lead Marketing Automation Services 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. They’re helpful datasets, documents, or whatever the case might be, or trials, or experiences. Sure thing. A few decades. They’re useful. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Televerde

JUNE 28, 2021

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

TrustRadius Marketing

NOVEMBER 14, 2019

Major factors to consider in purchasing marketing automation software include price, integration, usability, enterprise vs. simple SaaS, channel focus, documentation, and support. We use Eloqua to support direct messaging for the revenue administration. How do you decide on a marketing automation software solution?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

JANUARY 13, 2011

All presentations were made into shareable documents as well as into protected presentations we could share on sites like slideshare. You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua. All webcasts were recorded for both audio and video.

Webcast 100

Webcast Work Management Marketing Management Content 100

EMagine B2B Blog

FEBRUARY 23, 2015

There are a lot of things within WordPress that allow us to achieve this outcome: Excellent documentation provided by the WordPress Codex. The best part: it’s SEO friendly and integrates with other necessary tools for B2B’s like CRMs such as Salesforce, Marketo, Eloqua, and SugarCRM. Tell us your thoughts in the comments below!

CMS Development 40

CMS Development Eloqua Marketo Paid Search Agency 40

Everything Technology Marketing

FEBRUARY 19, 2011

Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects. Step 4 - Make Content Assets Easy to Share Also, make sure that your free content piece itself is easily shareable by prospects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

LeanData

APRIL 29, 2015

The benefits of account-based marketing are well documented, but worth reiterating nonetheless: Focus. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Marketing Qualified Leads Leads Lead 40

LeanData

APRIL 29, 2015

The benefits of account-based marketing are well documented, but worth reiterating nonetheless: Focus. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Marketing Qualified Leads Leads Lead 40

LeanData

APRIL 29, 2015

The benefits of account-based marketing are well documented, but worth reiterating nonetheless: Focus. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Marketing Qualified Leads Leads Lead 40

SnapApp

SEPTEMBER 18, 2012

Positive tweets, however, with personal flair or unique commentary are what you want to inspire and document. Embedable tools like Google Analytics can give you a detailed, yet basic view of the conversions that are occurring, while more robust platforms like Marketo & Eloqua can even tell you who is converting from stage to stage.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Engagio

FEBRUARY 21, 2020

If this isn’t your company’s first attempt at target account selection, you probably inherited some old documents that summarize how this process was done in the past. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. your CRM/MAP have data that shouldn’t be ignored.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. “We took landing pages we had from Eloqua and applied styling and template changes,” Freeman says. But it had to be done.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

6sense

MAY 10, 2016

Historically companies and sellers held the information, but now customers and buyers are empowered to conduct extensive research (technical documentation, social feedback, industry analyst vendor rankings), in large part ANONYMOUSLY online. We also learned that B2B companies make decisions by committee.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

The ROI Guy

OCTOBER 13, 2010

Completely customized by Alinean or Alinean partner to empower one-to-one marketing campaigns, the Alinean Interactive White Paper is a SaaS hosted application that turns a traditional white paper into a customized and engaging interactive document.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Litmus

SEPTEMBER 1, 2021

Oracle Eloqua. Oracle Eloqua. Oracle Eloqua. Please check your ESP’s help documentation to find out if Litmus Email Previews are integrated in your ESP, and to learn more about the pricing. Litmus Enterprise plans come with access to ESP syncing for the list above as well as even more ESPs: Acoustic Campaign*.

Tools 89

Tools Eloqua Marketo CAN-SPAM 89

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

AUGUST 4, 2020

Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . Putting project documents, goals, and emails in a single view means your team can spend less time finding what they need, and more time acting on it. . So how do you evaluate an ESP for scale? Integrated builder.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Albacross

JANUARY 17, 2020

The platform, which you can use for free, includes a variety of standard features – contact management, email templates, document libraries, email client integrations – but adds important premium tools like live chat, AI bots, and traffic tracking for all registered leads. MailTrack Timing is important in B2B sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well-thought-out and documented execution process in order to drive revenue. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52