KoMarketing Associates

OCTOBER 1, 2015

About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. Communication appears to be a big player in the success and effectiveness of content marketing within a company. Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

AUGUST 18, 2020

For many organizations, figuring out how to distribute sales content is a challenge. In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams.

Process 87

Process Work Management Marketing Management Template 87

The Point

MARCH 22, 2024

Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. They read like an internal creative brief or planning document. Enter Artificial Intelligence (AI). Use second person.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Martech

JUNE 5, 2023

This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. IT : “I need a requirements document.” By familiarizing themselves with the underlying technologies, marketers can: Communicate more effectively with IT professionals. Let’s test it.”

Effectiveness 101

Effectiveness Work Management Planning Marketing Management 101

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. This may be because they’re used to writing technical or academic documents or in an attempt to sound more knowledgeable and intelligent.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. Software adoption matters to businesses and frequently has a measurable effect on the bottom line. For example, research shows that sales organizations with less than 75% CRM adoption have noticeably lower win rates and quota attainment. See below.). Source: Statista.

Work Management 96

Work Management Marketing Management Organization Budget Programs 96

Marketing Insider Group

JANUARY 30, 2024

If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Valasys

JUNE 23, 2023

Welcome to beginners, looking for a method of writing an effective business email. Or a written message exchanged between individuals or groups within an organization or between different organizations. The purpose of a business email is to facilitate efficient and effective communication professionally. Paraphrasingtool.ai

Effectiveness 52

Effectiveness Business Marketing Proposals Advertising Mediums 52

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Valasys

AUGUST 1, 2023

Whether it’s a list of leads, Microsoft Word documents, or other relevant information, organize them into folders. Their task involves exploring the tool thoroughly and documenting effective workflow steps with step-by-step tutorials, including screenshots. Interested in drafting your first MarTech blog?

Enterprise Management 52

Enterprise Management Marketing Automation Services Effectiveness Work Management 52

Martech

FEBRUARY 25, 2022

Companies with complex brand standards and legal approvals processes — those that operate in a highly-regulated industry like insurance, for example — will want to ensure the DAM can enable and provide documentation of the necessary signoffs. What digital asset management capabilities does our organization need?

Digital Asset Management 112

Digital Asset Management Enterprise Management Work Management Marketing Management 112

Webbiquity

NOVEMBER 3, 2020

Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs. However, effective marketing is often expensive and challenging to optimize. These tools can prevent mistakes, save money, and reduce the chance you’ll have to check and verify logged data.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. However the key question is how to bridge the gap between effective content development and impactful marketing results. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Brand values are the beliefs that govern the way an organization does business. What are brand values?

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? Performance.

Work Management 126

Work Management Marketing Management User-Generated Content CMO 126

Stevens & Tate

JUNE 6, 2022

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Make navigation simple and effective. The Importance of Testing Site Speed. Reduce load time.

Adwords 106

Adwords SEO Effectiveness Lead Scoring 106

chiefmartech

NOVEMBER 13, 2021

Instead, we’re now wrangling a Cambrian explosion of digital processes across our organizations that actively engage that data as part of live business operations. This x-axis reflects the higher order effects of such automation — especially automations that span multiple clusters of people and apps. expands dramatically.

Order 112

Order Enterprise Management Work Management Marketing Management 112

Martech

MARCH 21, 2022

Ninety-four percent said their sales organizations were at least as efficient compared to pre-COVID times. But selling organizations can take confidence from the increasing comfort that many of their peers (and their customers) have with omnichannel as an effective way of doing business,” McKinsey concluded.

B2B Sales 97

B2B Sales Process Peer-to-peer Effectiveness 97

SpotMe Blog

SEPTEMBER 8, 2023

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Jackie Walts

SEPTEMBER 2, 2020

That’s because when you’re focused on getting things out, organizing probably isn’t a high priority. But keeping things tidy means you and your team will be more effective. Most important is to document it and stick to it. Document how you use your automation. Marketing automation instances can be like dirty closets.

Marketing Automation Services 66

Marketing Automation Services Marketing Automation Automation Organization 66

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. Document How Decisions are Made.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Brightedge

APRIL 27, 2022

At its core, effective SEO writing is about implementing a set of principles that allow for the consistent production of content that directly meets the requirements of searchers. With all that in mind, let’s look at five practical tips for consistent, effective, and rank-worthy SEO writing. List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

Marketing Insider Group

NOVEMBER 17, 2020

A fruitful content marketing return for your organization requires both strategy and execution. According to a SEMRush survey, 77% of organizations have a content marketing strategy ! For those with a well-documented content marketing strategy , you can expect to benefit greatly. What Makes a Content Strategy Effective?

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Content marketing effectiveness emerged as the key theme for this year’s study. They document their content marketing strategy.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

LeanData

JANUARY 21, 2022

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. The assessment diagnoses issues with the customer organization, and it’s important to identify root causes of issues rather than symptoms. Sharing the journey to effective ABM.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 98

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. What are Professional Journalistic Groups and Organizations. The Benefits of Getting Involved in Professional Journalism Groups and Organizations.

Organization 104

Organization Press Ethics Thought Leadership 104

ClearVoice

APRIL 24, 2020

Not to be confused with an executive biography that tells the background of a C-level professional, summaries are often used to explain lengthy documents in a brief, tangible way. The best way to think of an executive summary is to take a step backward before the document is created — and think about the reader.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. To bridge this gap, there must be better alignment within the organization. MOps documentation may also have many of these terms outlined.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Choozle

JULY 29, 2021

I highly recommend creating at least an internal wiki that can be used across the entire organization , but if you can’t justify the cost, just start with a free tool, like a shared Google folder. The important thing is to get valuable content out of your head and document it where others can find it. Tips to make it more effective!

Training 91

Training Advertising Agencies Wiki Advertisements 91

Contently

MARCH 16, 2023

Let’s look at how you can create better workflows in your organization. Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. Document your workflow.

Efficiency 136

Efficiency Design SME Budget Programs 136

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Which topics are simply not documented at all? How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ANNUITAS

JUNE 16, 2016

We all like boundaries as they help us enable and govern effective relationships, both personal and professional. It’s a subtle change over time, but important to recognize and address none the less as it impacts many segments of an organization. Here are three keys to developing effective inter-organizational partnerships: 1.

Effectiveness 100

Effectiveness Demand Generation Agencies Work Management Marketing Management 100

Trade Press Services Newsletter

NOVEMBER 2, 2022

In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year. We’ve reviewed the report for you and here are three key takeaways in addition to our suggestions on how to successfully apply them to your organization. Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Top Rank Marketing

DECEMBER 27, 2023

Let’s explore each of those steps and how they each contribute to effective search optimization. This document will clearly outline your SEO objectives, whether it’s improving organic traffic, increasing lead generation, or boosting online visibility.

Process 105

Process SEO B2B Marketing Lead Scoring 105