WriteSpark

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Decision Makers Like Details

WriteSpark

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

article thumbnail

Decision Makers Like Details

WriteSpark

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

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Why You Still Need PDFs for Content Marketing

WriteSpark

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn't mean leaving traditional print documents behind.

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Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

article thumbnail

Why You Still Need PDFs for Content Marketing

WriteSpark

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn''t mean leaving traditional print documents behind.

article thumbnail

Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

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E-books: More Than a New Marcom Fashion

WriteSpark

Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material.