The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

This is a lengthier document that analyses the competitor’s company, value proposition, marketing communications, technical aspects of the product, etc. Add different search criteria like <competitor name> proposal filetype:pdf to find documents in PDF with ‘proposal’ in them.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Step 1: Sales and Marketing Alignment and Documentation. Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? How will marketing get feedback from sales?

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Content Marketing Starts With Your Brand

The Effective Marketer

It will also involve documenting your brand attributes and communicating it to the rest of the company. It’s all in your head and you basically have to decide if your company’s brand will be an extension of your own personality and behavior or if you’ll give it a different twist.

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Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” Understand your monetization options (how you make money). Organize and plan products. Survey your customers. Know when to stop marketing.

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tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. A common tool for today’s marketer they provide a great way to reach a large number of people with your message.

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Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

P.S.: I will be uploading a document with some screenshots illustrating the tips above to make it easier for you to understand and do it yourself. It saves you a few seconds, but at the end of the day those seconds add up! Stay tuned for additional tips related to how to use Outlook Tasks for better time management and to get things done.

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