Smashmouth Marketing

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Demand Gen Experts Should Ask, 'How's Your Steak?'

Smashmouth Marketing

This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. Are conversion events being documented properly? How often are your leads under-cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA).

Demand 197
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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

If their rejection policy is too loose or has gray area you don't like, ask for and document specific examples. If when you ask them what their confirmation and scheduling procedures are they don't have convincing answers - beware. If they won't do that and you're still not understanding the policy - beware.

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

If their rejection policy is too loose or has gray area you don't like, ask for and document specific examples. If when you ask them what their confirmation and scheduling procedures are they don't have convincing answers - beware. If they won't do that and you're still not understanding the policy - beware.

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Demand Gen Experts Should Ask "How's Your Steak?""

Smashmouth Marketing

This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. Are conversion events being documented properly? How often are your leads under cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA).

Demand 100
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Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced.

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Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced.

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MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

Intel's social media guidelines document [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". jaybaer : RT @jaygleaton : Assume. whoever gets to your blog is there accidentally so make it clear what you do on. the top of the page. andrewspoeth : @britopian mentioned.

Lead Gen 100