Industrial Marketing Today

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Technical Content Writing is Challenging for Manufacturing Marketers

Industrial Marketing Today

A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. This is only a content summary.

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Technical Content Writing is Challenging for Manufacturing Marketers

Industrial Marketing Today

A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. This is only a content summary.

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Include full documentations, preferably with detailed diagrams for the proper and safe installation and operation of your equipment. Include Material Safety Data Sheet (MSDS) and documentations to maintain full regulatory compliance. It may be necessary to have them translated into various languages other than English.

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B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

Those are well-known companies and their success stories in using content for inbound marketing are well documented. In an earlier post, I had written about three industrial companies that were using business blogs very successfully. What about other manufacturers and engineering companies?

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Google’s Latest Algorithm Update Raises the Bar for Content Quality

Industrial Marketing Today

We wanted to keep it strictly scientific, so we used our standard evaluation system that we’ve developed, where we basically sent out documents to outside testers. Then we asked the raters questions like: “Would you be comfortable giving this site your credit card?

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

You could do the same thing with the number of downloads of a PDF document from your site. For example, you can track how many times site visitors clicked on the play button for a video on a particular page. Intimacy: This is measured by looking at the search terms used to find your site.

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

This can be a simple bulleted Word document with the main sections bolded and sub sections as bullets. Don’t start the redesign without a blueprint (site map). My industrial clients find it easier to visualize their new Web site if they have a site map to look at. There are times when I’ll create a schematic of the entire site structure.